Washington, DC (PRWEB) February 08, 2012
The Public Broadcasting Management Association underwent a major re-branding this month, and the organization has officially re-branded as the Public Media Business Association (PMBA). The mission of this transformation is to enhance the efficiency, effectiveness and economics of public media. Along with a new acronym, the re-brand features a new website, http://www.pmbaonline.org, and the association’s first social media pages, Facebook, Twitter, and LinkedIn. The new website features intuitive user layout and fresh creative design, extensive search functionality, and the award-winning Drupal content management system.
A dynamic slideshow of high-quality images and a warm orange and white color scheme greets visitors on the homepage of the site. Strong call to actions like “Join PMBA” and “Register Now” for the annual conference encourage users to engage with the website. The website serves as an all-inclusive resource hub serving the business needs of public media. It features public media industry events, Public Broadcasting job listings, PMBA Member login, and the ability for members-only discussion boards.
The implementation of the Drupal content management system makes it easy for PMBA staff to continually update the site independently. This ensures it remains a fresh and up to date source of information for PMBA members and the world of Public Media. Through its new Online Store, PMBA members are encouraged to register for the 2012 PMBA Annual Conference on May 29 – June 1 in Las Vegas, targeted to the business professionals in public television and radio.
The Public Media Business Association is the “go-to” trade association serving the business needs of public media. Participation in PMBA enables member stations to benefit from access to public media business intelligence, training, and the exercise of collective benefit. PMBA is committed to being the place where “Public Media Does Business.” Member stations come together as an enterprise to grow our effectiveness in serving the American people. The value of PMBA is critical to the bottom line -- not just to our member stations, but to all of public media.
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