Totem is a best-of-breed solution that provides incredible agility to organizations that are struggling with mission-critical press page updates.
Austin, Texas (PRWEB) February 07, 2012
Totem, the world’s leading independent provider of press page solutions and the next great PR tools company, today launched its flagship product into public beta. Totem is a purpose-built, bleeding-edge solution that empowers marketers to drive more coverage and make great first impressions with key stakeholders such as journalists, analysts and opinion leaders. Totem not only delivers tremendous press page-building capabilities to marketers, but also offers agencies a dynamic value-add for their clients.
To get started with Totem, users need only sign up for an account and can begin building a completely free, comprehensive, hosted and cloud-based press page that has been designed based upon rigorous research into and surveying of the requests, needs and strong preferences of over 100 top journalists.
By leveraging those insights and best practices, Totem delivers an industry-first solution for organizations that think outside of the box when it comes to press pages.
Press pages are, more than ever, a strategic imperative for small businesses and startups that are battling to stand out amongst a crowd of innovative competitors in a dynamic marketplace. Totem’s turnkey solution not only delivers all the right features, but ensures that users can generate a beautiful press page quickly, keeping it up-to-date on-the-fly and on their own, with no help from designers or developers.
“We’re incredibly excited to release Totem into the wild.” said Josh Jones-Dilworth, co-founder and CEO of Totem. “Totem is a best-of-breed solution that provides incredible agility to organizations that are struggling with mission-critical press page updates. Look at most press pages out there -- they’re ugly, incomplete, full of jargon and almost never get granular enough to properly serve anyone. We’re revolutionizing the press page, at long last.”
Totem signifies a paradigm shift away from static and incomplete press pages, to a world where the press page becomes a robust, real-time resource for journalists, analysts and influencers. Totem advances the practice of content-driven marketing, and empowers marketers to open the kimono and share valuable information with key audiences transparently, and in real-time.
Press pages have long been the low-hanging fruit of PR and marketing programs, but they rarely get the attention they deserve because they require cross-functional collaboration between webmasters, designers, community managers and outside consultants. Totem eliminates those business barriers and puts the marketing team in control of the press page, a vital marketing asset.
Totem also provides innovative extra features such as a bookmarklet to easily capture coverage and publish it to your press page, an “As Featured In” widget for your home page, and a “Recent Press” widget that shows off your most recent coverage anywhere you want on your site.
“You’re still reading this press release?” remarked John Robert Reed, Totem’s product manager. “You really should just go to Totem’s own totem and get what you need a lot more quickly. That’s kind of the whole point. I’m going back to work now.”
Totem is available today in two different tiers.
The free plan includes:
- Unlimited beautiful press pages with all the features press are looking for
- Ability to invite team members or clients to collaborate and contribute
- Free hosting for your press page at YourCompanyName.totemapp.com/
- Recent press widget to show off your coverage on any page on your site
- Recent blog post and press release widget to keep readers informed
- “As Featured In” scrolling widget for your homepage
The paid plan ($99 one-time upgrade fee) includes all Totem Free features plus:
- Make Totem part of your own site with a custom sub-domain, like press.YourCompanyName.com
- Brand your press page with color customization
- Remove Totem branding elements from your press page
Pretty please give Totem a shot. The future of the Internet, and PR spam, depends on it.
Totem is the leading independent provider of press page solutions. Launched in 2012, Totem is based in sunny Austin, Texas. Totem is a Jones-Dilworth joint, and promises to avoid all language used in this release in future communications. We just had to get it out of our system, okay?