Perfect Places Reports 91% Increase in January Online Bookings of Vacation Rentals

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More Americans are booking vacation rentals, and vacation rentals are becoming the preferred lodging option for many people, according to Perfect Places. Travelers are looking for value when booking lodging, especially when traveling in groups. Perfect Places also credits improvements to its online booking engine.

Vacation rentals are becoming a preferred alternative for all kinds of travelers.

PerfectPlaces.com recorded its best ever January for gross online bookings, a 91% increase versus 2011 according to Rick Haggart, Perfect Places President. Haggart credits increased traveler interest in vacation rentals and improvements to the online booking experience.

"Vacation rentals have an incredibly loyal group of travelers who have made vacation rentals their preferred accommodation for many years,” Haggart said. “What is new is that vacation rentals are becoming a preferred alternative for all kinds of travelers many of which have never stayed in a vacation rental before.

Haggart said these new travelers are accustomed to booking hotel accommodations online and they expect to book vacation rentals in the same way.

“Continuous improvements to our online booking engine and expanding our inventory of properties has enabled PerfectPlaces.com to capitalize on this trend and provide the online booking experience these travelers expect,” Haggart said.

"The recession saw an increase in the number of vacation rentals available,” Haggart said. “This boost in supply has largely been met by increased demand from travelers new to the vacation rental market.”

The improving overall travel market seen so far in 2012 bodes well for people renting out their second homes and vacation properties, according to Haggart.

“The 91% increase in bookings includes a significant increase in the average booking amount and in the number of international destinations booked,” he said. “The biggest component of growth came from bookings within the United States, which saw a 73% increase in bookings”.

Haggart believes the trend will continue. "The recession has forced people to get the most value for their vacation dollar, and vacation rentals are often a significantly better value than other types of accommodation, particularly when groups or families are traveling together. Once travelers are exposed to vacation rentals, studies show that they will choose them again and again which will fuel growth for the future."

About Perfect Places: Perfect Places offers over 60,000 vacation rental properties in more than 80 countries. Perfect Places operates a portfolio of vacation rental websites including PerfectPlaces.com, forGetaway.com, LakeRentals.com, CoastRentals.com, MountainSkiRentals.com and RentJillsHouse.com. Since 1996, Perfect Places has been a leading source for travelers looking for vacation rentals. Travelers can search for short-term rentals at Perfect Places websites for free. They'll find a wide assortment to choose from, including homes, condos, villas, cottages and cabins.

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