Get Your Teeth Into This - Try Domino’s Boneless Ribs First Via Facebook

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Domino’s Pizza is giving Facebook fans the chance to preview their Boneless Ribs a week before the national launch.

Domino’s Boneless Ribs

Domino’s Boneless Ribs

Domino’s Pizza, the pizza delivery expert, is giving Facebook fans the chance to preview a new side order a week before the national launch.

From Monday February 6, 2012, Domino’s UK Facebook fans can try a portion of delicious new bite-sized spicy Boneless Ribs, served with a BBQ dip, for an exclusive promotional price of just £2.99. Simply log on to Domino’s UK Facebook page and click through to Domino’s ordering site where the Boneless Ribs will automatically be added to the customer’s checkout basket.

Simon Wallis, sales and marketing director at Domino’s Pizza, said: “We’ve now got over 400,000 fans on our UK Facebook page and to thank them for coming back to our page time and again, we wanted to give them a sneak preview of our new Boneless Ribs and enjoy them at a very special price. Our Facebook fans are very knowledgeable when it comes to our menu so we can’t wait to see what they think of this tasty new addition.”

The Boneless Ribs will be available on general sale from Monday February 13, 2012.

Find Domino’s on Facebook at http://www.facebook.com/DominosPizza.

Notes to Editors:
Minimum delivery spend applies. Facebook preview and £2.99 promotional price will run from Monday February 6, 2012 – Sunday February 12, 2012.

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.

As at 25 December 2011, there were 726 stores in the UK, Republic of Ireland and Germany. Of these, 575 stores are in England, 48 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland and six are in Germany.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at http://www.dominos.co.uk and customers in the Republic of Ireland can order online at http://www.dominos.ie. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad and Android apps.

For more information, please contact:
The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654
E: pr(at)dominos(dot)co(dot)uk

Ref: DPGL/CM/590

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Claire McGill