QualityStocks News - Houston Texans Steps Up the Game with CommerceTel’s Mobile Platform

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Company's mobile marketing technology drives a 200% increase in subscriber base for Houston’s 2011-2012 NFL season

We’ve seen an unprecedented increase in our mobile audience since implementing CommerceTel’s solution.

QualityStocks would like to highlight CommerceTel Corp., a publicly traded company. CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems.

In the company’s news today,

CommerceTel Corp. announced that the Houston Texans football team has increased its mobile subscriber base by more than 200 percent using CommerceTel’s patented mobile marketing technology.

The Houston Texans utilized CommerceTel’s Web-based campaign and reporting platform to develop several mobile marketing initiatives to increase subscription rates to its mobile marketing programs, which include news, scores, seats, and offers. The team also implemented the campaign to engage more fans via the mobile channel, thereby driving higher sponsorship value.

“The response from our fans reflects the success of our venue and the technology supporting it,” Nick Schenk, director of Integrated Media at the Houston Texans stated in the press release. “We’ve seen an unprecedented increase in our mobile audience since implementing CommerceTel’s solution. We believe we have only started to tap the vast opportunities to increase fan experience and sponsorship value through CommerceTel’s mobile marketing platform.”

CommerceTel’s campaign management and reporting platform created customized mobile tactics and graphics, such as the Verizon Wireless Play of the Game, Houston Texans Community Player of the Month, and Pix-to-Screen campaigns, which allowed fans to send pictures from their camera phones for real-time display on the team’s preseason television broadcasts and digital signage around Reliant Stadium.

During the 2011-2012 NFL season, the Houston Texans used the mobile messaging campaigns for live score updates, injury reports, transactions and player autograph appearances, and more. The team reports that each mobile messaging campaign generated subscriber growth rates of more than 100 percent. The Houston Texans’ mobile news alerts campaign grew by 206 percent.

“The Texans have implemented a variety of innovative mobile tactics to increase engagement with their fans,” Michael Falato, senior vice president of Business Development and Sales at CommerceTel. “We’re very pleased to be a part of their success in building an even stronger direct connection with their fan base, and ultimately higher sponsorship revenues.”

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Forward-Looking Statement:
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company's actual results to differ materially from those indicated in any forward-looking statements.


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