We've made it easy for real estate agents to add mobile to their marketing mix.
Lawrenceville, GA (PRWEB) February 08, 2012
With more and more consumers relying on mobile devices for local information, real estate professionals can no longer ignore this increasingly important channel when marketing properties. To help extend its customers’ reach to homebuyers on the go, The Real Estate Book / RealEstateBook.com, the leading publisher of real estate information online and in print in North America, is offering a Mobile Starter Kit, powered by Mobile Real Estate ID - for all its advertisers across the US and Canada at no additional cost.
“We’ve made it easy for real estate agents and brokers to add mobile to their marketing mix. We provide text and QR codes they can add to their advertising, their brochures, their yard signs, etc. to drive traffic to their listings via the consumer's smart phone. We provided single property mobile sites to make that interface more rewarding for consumers.
"Now, we've added agent mobile websites to our offering to help our advertisers stay in touch with consumers through one of the fastest growing media trends - mobile." says Scott Dixon, president of Network Communication Inc.’s Real Estate Division. “The Mobile Starter Kit is the latest addition to our ever-growing suite of mobile marketing tools that we offer our customers to increase their traffic, generate leads, and reach consumers right when they are actively engaged in their search process.”
The Mobile Starter Kit helps agents produce their own mobile site within minutes online, providing home buyers and sellers access to:
- All the agent’s active listings
- Agent details, including a photo and contact information
- Mortgage calculator
- Click to call
- Click to email
These features, along with the single property mobile sites, QR codes and text codes recently added to The Real Estate Book’s standard advertising package, allow the agent to be fully functioning on a mobile platform.
Within the past year, The Real Estate Book enhanced its mobile resources with a mobile-enabled website, RealEstateBook.com, and free integrated iPhone and Android applications. These tools provide a quick and easy way for homebuyers to search and filter through the thousands of properties in The Real Estate Book, connecting them not only to the details and information of each home, but also to advertisers with greater speed and convenience.
"We combine the latest technology with proven lead generators for the most effective multimedia marketing program for homes available today from a single source," Dixon added.
"We have had a good working relationship with Mobile Real Estate. That's why we chose them to power our mobile marketing tools. We think they are the real estate industry's leading provider of mobile marketing," Dixon added.
John Lim, Founder and CEO of Mobile Real Estate, had this to say, “It is always great to work closely with an industry icon such as The Real Estate Book. This is a major initiative for us here at Mobile Real Estate. The fact that The Real Estate Book has stepped up to create this offer for over 20,000 REALTORS® only furthers their commitment to the industry and these are companies with whom we are glad to partner .”
About The Real Estate Book
The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years. Available in print and online in over 400 markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers credible, proven results to its advertisers who benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways. With 6 million magazines in print every month, The Real Estate Book reaches nearly 2 million unique visitors through its Web site, http://www.TheRealEstateBook.com, and features thousands of homes for sale, new home communities, and local information.