Milford, Conn. (PRWEB) February 07, 2012
The SUBWAY® restaurant chain, the world’s largest restaurant chain, announced Debbie Phelps, mother of multiple gold medalist, Michael Phelps, as the newest SUBWAY® restaurant Famous Fan. Her national debut will take place today when she walks the runway at The Heart Truth’s Red Dress Collection Fashion Show in New York City’s historic Hammerstein Ballroom as part of the SUBWAY® restaurant chain’s partnership with presenting sponsor, Diet Coke.
For the second consecutive year, the SUBWAY® restaurant chain will participate in The Heart Truth’s Red Dress Collection Fashion Show. Last year, expectant mom Laila Ali walked the runway on behalf of the SUBWAY® restaurant brand and became an instant Famous Fan favorite. This year, Debbie, takes the spotlight in hopes to raise awareness of the important steps women can take to protect their hearts, including making healthy lifestyle changes. The Red Dress® is the national symbol for women and heart disease awareness, and a powerful reminder for women to care for their hearts. The National Heart, Lung, and Blood Institute established The Heart Truth® and introduced the Red Dress in 2002, and this February marks a decade of the campaign’s commitment to women’s heart health.
“We are happy to support the Red Dress event and cause,” said Tony Pace, Sr. Vice President, Global Chief Marketing Officer at SUBWAY® Franchisee Advertising Fund. “In addition to Debbie’s role as a mother and educator, she has been trained and actively worked in the field of nutrition which is of course essential to heart health. We’ll be glad to see her walk the runway in a great, new red dress.”
Most notably, Debbie has helped cheer her son, Michael, to a record amount of gold medals, but her accolades continue as a successful mother of three, author of A Mother for All Seasons, school principal and philanthropist. As an educator, she developed a state-of-the-art food science lab, while designing and implementing award-winning nutrition and food science curriculum. Debbie joins the SUBWAY® restaurant Famous Fan roster which currently includes Apolo Ohno, Nastia Liukin, Blake Griffin, and her son Michael, among others, and their commitment to health and wellness.
“As not only a mother, but also an educator, I have been steadfast in making sure that my children and students understand the importance of leading an active and healthy lifestyle,” said Debbie Phelps. “My son has been a part of the SUBWAY® restaurant Famous Fan family and the work that they do to promote eating fresh is commendable. I am thrilled to join the roster and help spread the message, especially tonight at The Heart Truth’s Red Dress Collection Fashion Show.”
Additionally, the SUBWAY® restaurant chain will be supporting the cause in media, online and in-store including a campaign which began February 1 on photo sharing application, Instagram and Twitter. Together with Diet Coke, the SUBWAY® restaurant chain will donate $50,000 to the Foundation for the National Institutes of Health and for every fan that submits a photo using the #SUBWAYHeartTruth hashtag, they will donate an additional $1, up to $50,000. The brand has been sharing pictures of their Famous Fans and other celebrities making a heart with their hands on their Instagram, Twitter and Facebook page.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. In 2011, for the third straight year, the SUBWAY® brand was ranked "number one" by consumers in the Zagat® Fast Food Survey in the "Healthy Options,” “Most Popular” and “Top Service" categories for food brands with 5,000 or more locations. For more information about the SUBWAY® chain, visit http://www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor's Associates Inc.
About The Heart Truth
The Heart Truth® is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.
The centerpiece of The Heart Truth® is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action. To learn more, visit http://www.hearttruth.gov.
® The Heart Truth, its logo, and The Red Dress are registered trademarks of HHS.