Cedar Rapids, Iowa (PRWEB) February 10, 2012
Converge Consulting - http://www.convergeconsulting.org/ - a multi-channel marketing firm for fundraising professionals in higher education, is proud to release research findings pertaining to more than 50,000 alumni attitudes and motivations associated with donating to their higher education institutions. "Findings from the Field: The Donor Motivation Study in Practice" is the second in a series of white papers presented in alliance with the Council for Advancement and Support of Education (CASE) - http://case.org/.
The first paper of the series discussed Converge Consulting's national study findings related to donor motivation and presented three segments of alumni respondents that vary significantly in terms of their attitudes and motivations associated with giving to their alma maters: Champions, Friends, and Acquaintances.
Since releasing the findings of the national study, Converge has had the opportunity to work with colleges and universities across the nation, utilizing the study model to enable institutions to classify their alumni into these three segments, identify the best ways to reach them in terms of communication channels, and learn about the types of philanthropies which they support.
The new white paper begins with a review of key ideas and findings from the first paper and then discusses how the donor motivation study has been put into practice at specific institutions throughout the United States. In so doing, findings from each institution are compared to each other and to the national sample. The white paper then explores implications of the findings in terms of marketing communications strategies.
Converge Consulting has agreed to make the research findings available to CASE members via a series of white papers that is being licensed exclusively to CASE. CASE makes the white papers available via its website to its members, who are alumni relations, fundraising, and communications and marketing professionals at more than 3,400 schools, colleges, and universities worldwide.
"Findings from the Field: The Donor Motivation Study in Practice" is now available on the CASE website at http://www.case.org/Publications_and_Products/White_Papers_and_Reports.html. Member login is required. The white paper can also be accessed from the Converge Consulting web site at http://www.convergeconsulting.org/higher-ed-marketing-strategy/an-inside-look-at-the-attitudes-and-preferences-related-to-giving-of-more-than-50000-college-alumni-nationwide.
About Converge Consulting
Converge Consulting is a measurable multi-channel communications firm for higher education institutions that want to gain a deeper understanding of their target audiences and make data-driven decisions to impact ROI positively. Converge focuses on research, planning, assessment, and measurement to improve higher education marketing initiatives. For more information, visit http://www.convergeconsulting.org and/or contact Ann Oleson by phone at 319-804-5580 or by email at ann(at)convergeconsulting(dot)org.
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