Katy Perry Launches Her Exclusive False Lash Range at the Americana at Brand Wednesday, February 22nd 10am – 8pm

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Platinum-selling recording artist and global pop superstar Katy Perry will introduce her exclusive false lash range, Katy Perry Lashes created by Eylure, at The Americana at Brand in Glendale, CA on February 22nd.

“I have worn Eylure lashes all the way through my tour and really loved them,” said Katy Perry.

Platinum-selling recording artist and global pop superstar Katy Perry will introduce her exclusive false lash range, Katy Perry Lashes created by Eylure, at The Americana at Brand in Glendale, CA on February 22nd. The lashes are currently available at ULTA Beauty Stores nationwide and online at ULTA.com.

The first 90 fans who visit the ULTA Beauty store located in the Burbank Empire Center at 1351 N. Victory Place in Burbank, CA on Saturday, February 18 beginning at 10AM and purchase a set of Katy Perry Lashes created by Eylure will have the opportunity to meet Katy Perry on Wednesday, February 22nd. As an added bonus, the first 200 fans who wear a Katy Perry-inspired look to the store will receive a complimentary ULTA Beauty gift!

The lucky first 90 customers to make their purchase at ULTA Beauty will be given a pass to bring to the February 22 event at The Americana at Brand to redeem for a special gift lash pack that Katy Perry will autograph live starting at 4:00PM. A professional photograph taken with Katy Perry is also part of the festivities for the 90 purchasers!

ULTA Beauty will be on location at The Americana at Brand selling individual boxes of the Katy Perry Lashes created by Eylure from 10AM to 8PM.

Known for her fashionable and unique personal style, Katy Perry is expanding her exclusive beauty portfolio with the launch of her first false lash collection. Teaming with Eylure, (leading British lash specialists which are currently taking the US by storm), Perry supervised every aspect of her signature lash range. Katy Perry Lashes created by Eylure lashes are a direct extension of Katy’s style and will provide fans with the perfect blend of sweet and sexy!

“I have worn Eylure lashes all the way through my tour and really loved them,” said Katy. “When it came to having a range of my own, I wanted everyone to have a great experience with my lashes. As they have such an amazing history and great quality, Eylure was really the best choice for me to work with.”

“We’re really excited to be working with Katy Perry as her natural style and personality are a fantastic fit for the brand,” says Simon Zussman, Managing Director, Eylure. “As a false lash lover herself, Katy had a very clear idea of what she wanted to achieve and was involved in every step of the design process. We were keen to create a range of lashes that were a direct extension of her own personal style whilst also retaining Eylure’s position as innovators in the lash market. We are very pleased with the results.”

About Katy Perry
Singer-songwriter Katy Perry has cemented her status as a best-selling superstar with the global success of her second studio album, Teenage Dream, which debuted at #1 in 8 countries. Five singles ("California Gurls," "Teenage Dream," "Firework," "E.T." and "Last Friday Night (T.G.I.F.)") have hit #1 on the Billboard Hot 100 chart, making her the first female artist and only the second artist in history to score five No. 1 singles from the same album. Teenage Dream is also the first album ever to notch six No. 1's on Billboard's Pop Songs chart (and 7th in a row dating back to "Waking Up In Vegas" from her mutli-platinum debut album, One of the Boys). Katy spent 2011 selling out arenas worldwide, and wrapped up the year with 2 Grammy nominations for her anthem, "Firework."

About Eylure
Eylure remains one of the only brands to genuinely innovate in the false lash category across the globe. This drive to create and improve is perfectly showcased by their creation of ‘Naturalites Double Lashes’. Additionally, Eylure ensures the best possible customer experience with the inclusion of glue with each lash package. All Eylure strip lashes are 100% natural, are reusable and suitable for contact lens wearers.

About ULTA Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. ULTA Beauty provides affordable indulgence to its customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. ULTA Beauty also offers a full-service salon in all of its stores. As of January 28, 2012, we operate 449 stores in 43 states.

Katy Perry Lashes created by Eylure are available at ULTA Beauty Stores nationwide and online at http://www.ulta.com

FOR PRESS INQUIRIES, PLEASE CONTACT ZING USA:

Kelly Taylor / Stephanie Channell
Kellytaylor(at)zingusa(dot)com / Stephanie(at)zingusa(dot)com
310.664.9464 / 212.633.6301
http://www.zingusa.com

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