Monetate Promotes Tom Janofsky to VP of Engineering

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Top Philadelphia technologist to lead Monetate’s aggressive engineering expansion efforts in 2012.

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Monetate, the leader in online marketing optimization technology, today announced that Tom Janofsky has been promoted to Vice President of Engineering. Previously Monetate’s Director of Engineering, Janofsky will continue to lead the company’s world-class team of engineers who are delivering innovative technology solutions and marketing agility to some of the top brands in the world including Best Buy, QVC, PETCO and many others.

“Tom has done a tremendous job recruiting the right talent and leading our engineering innovations to ensure Monetate is always delivering the best results for our customers,” said Monetate CEO David Brussin. “The ability of our engineers to scale Internet applications to billions of page views and work with big data in a timely manner is really what sets them and Monetate apart.”

As organizations are challenged to meet increasing consumer demand across multiple touchpoints such as social media, mobile and tablet devices, Janofsky will lead Monetate’s efforts to further empower marketers to deliver ROI across all these channels. Additionally, Janofsky is playing a key leadership role in the company’s efforts to recruit ambitious and talented engineers to support its aggressive growth plans throughout 2012.

“I’m thrilled to take on this new role and continue Monetate’s efforts to help top global brands get the right content in front of the right user at the right time,” said Janofsky. “We have an outstanding engineering team working on interesting problems and I look forward to leading them as we continue to build innovative solutions that make a significant impact on the businesses of large brands”

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass traditional IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit and follow us on Twitter @Monetate.


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