Blacknight Sponsors Measurement.ie Social Media Conference

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Champions of social media, Blacknight, sponsor first, ever Measurement.ie Social Media Conference.

Having tons of Twitter followers and Facebook fans is just the tip of the iceberg. It is incredibly important to understand the value of the numbers

Champions of social media, Blacknight, sponsor first, ever Measurement.ie Social Media Conference.

This one-day event, which takes place on February 15, 2012 at the National College of Ireland in Dublin, focuses on practical case studies and discussions about online measurement including sales and social media. The event is targeted at companies and organisations that already use social media who want to learn more about the metrics as well as individuals in marketing and communications.

Irish registrar and hosting company Blacknight have a strong history of promoting and using social media. Winners of several blogging awards, Blacknight lead the domain industry in progressive use of social media to connect with customers and other businesses.

Michele Neylon of Blacknight states: “We love social media so it was an obvious choice for us to sponsor Measurement.ie. We are strong believers in what social media can do for your business and think it is fantastic that Measurement.ie is providing the tools for companies to learn to wield its power more steadily. Having tons of Twitter followers and Facebook fans is just the tip of the iceberg. It is incredibly important to understand the value of the numbers.”

The conference, which emphasises a departure from traditional social media basics, includes panel topics such as: “Value of a Facebook Fan and Twitter Follower,” and “Future of Measurement.”

“Social media is maturing as a practice with general acceptance in most companies as a useful tool,” states Measurement.ie organiser Damien Mulley. “For companies now to get maximum value out of it, it will need to be measured and standardised within an organization. This conference is about the next step after implementation, which is measuring effects and giving organisation-wide feedback. We're fortunate that we have some of the best people in Ireland and the UK presenting at this event.”

Speakers include Stephen Jio, Dell’s Global Manager for Online Mobility and SoHo products and Laurence Veale, Google Analytics and tracking leads and sales. The MC for the event is beloved Internet awards MC, Rick O’Shea.

Tickets for Measurement.ie are now sold out. For more information, visit http://www.blacknight.com or http://www.measurement.ie

About Blacknight:
Blacknight are an Irish based, ICANN accredited domain registrar and hosting company. Recipients of several awards for their revolutionary use of social media, Blacknight are one of Europe’s most cutting edge Internet companies. Blacknight constantly seek to lead the way by introducing innovative solutions for its client base and provide dedicated servers and colocation as well as a comprehensive range of Microsoft Windows and Linux based hosting plans and domain name registration services to business globally.

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Michele Neylon