LiveOne Wins Prestigious Midem International Startup Competition

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Company’s CrowdSurfing Application Named the Music Industry's Best New "Marketing and Social Engagement" Innovation for 2012

These companies are fundamentally changing how music is being done now and they all started their global career here at Midem.

Chicago-based LiveOne Group received top honors for its Crowdsurfing application last week in Cannes, France from the music industry’s premiere startup competition, MIDEMlab. The contest is held as part of the annual Midem conference, the music industry's largest international trade event, and has been a launching pad for some of the industry’s leading technology companies.

LiveOne was one of just three companies worldwide to receive a top award, and the only American company, winning for Marketing and Social Engagement. "We’re incredibly proud to win the MIDEM award," said Tim Ganschow, principal and a founder of LiveOne. "There were some exceptional companies competing in our category, so to be selected from that group as the music industry’s best new marketing and social engagement initiative is a big honor.”

“This year the MIDEMlab theme was about reaching, engaging and monetizing audiences,” said Anne de Kerckhove, director of Reed MIDEM's entertainment division. “One of the most important things we do at Midem is encourage new companies. We literally had hundreds of applications from around the world from the most innovative startups.”

Ten finalists in each of three categories were invited to Midem. All had either a music focus or had technologies that were of use to the music industry. The finalists then presented to a panel of judges comprised of venture capital firms, marketing heads of global businesses, journalists and leading entrepreneurs.

LiveOne was announced as the winner of the Marketing and Social Engagement category by Gilles Babinet, Chairman of France’s National Digital Council, during the conference’s “Visionary Monday” event. The other winners were UK-based MPme for Music Discovery, Recommendation and Creation, and Finland's Wild Chords for Direct-to-Consumer Sales and Content Monetization.

“We’re really impressed every year with the quality, and this year is no exception,” said MIDEM’s Kerckhove. “Some of the names that have come through the MIDEMlab include Soundcloud, the Echo Nest, Songkick, Next Big Sound, Jammbox, Root Music and Kickstarter. These companies are fundamentally changing how music is being done now and they all started their global career here at Midem.”

"For our first trip to Midem, we couldn't have expected any more," said LiveOne’s Ganschow. “We met some great people and it’s a major affirmation of our strategy. The MIDEM prize has accelerated our immediate plans and generated some very interesting opportunities that we had not envisioned at this early stage. So 2012 is shaping up to be a big year for us.”

MIDEMlab’s 2012 winners join an impressive roster of previous recipients. Last year’s winners include Root Music, whose BandPage app is a leading Facebook marketing platform for artists and which recently raised $16 million in venture capital; Next Big Sound, which recently raised a $6.5 million round and whose CEO, Alex White, was named by Forbes as one of Music’s “30 under 30;” and Jambox, whose Discovr music app went to #1 in Japan’s app store.

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Tim Ganschow
tim@liveonegroup.com
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