Acquirgy Announces Launch of Hoover® Infomercial For MAXExtract® 60 Carpet Washer

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“Extreme” is the Word that Describes the Strategy Behind Hoover’s Breakthrough Category-Killer Cleaning Machine

Hoover's "Dirty House" is the focus for extreme demos.

Viewers get really involved with DIY type shows, especially when they demonstrate ‘extreme’ situations.

Extreme demonstrations and extreme challenges combined with a DIY type show concept – “Hoover’s Dirty House” – breaks new ground in an infomercial launched this month from customer acquisition agency acquirgy.

Hoover has launched the MAXExtract® 60 Carpet Washer, and to drive home the incredible cleaning power, acquirgy has developed three very unique demonstrations that keep consumers riveted to their TV sets.

  •     A pure white carpet is placed in a dog kennel where dozens of dogs trample on and dirty it for five days. After using the MAXExtract 60, the carpet is restored to its’ original pristine condition.
  •     A dozen foods, liquids and dirt are poured on and mixed together on a magnificent Persian rug and then restored to the original condition using the MAXExtract 60.
  •     Several cooked steaks are rubbed into a carpet, and a Search & Rescue bloodhound instantly sniffs them out. But after using the MAXExtract 60, the dog can no longer locate the odor.

Acquirgy developed the “Hoover Dirty House” concept that will be featured in infomercials for other Hoover floor care products as well. President of acquirgy Steven Morvay said, “Viewers get really involved with DIY type shows, especially when they demonstrate ‘extreme’ situations. So we knew they’d respond well to this approach within a real DIY environment. The demos arrest your attention and keep it, one of the hallmarks of a great infomercial.”

Hoover and acquirgy have crafted an irresistible offer including a 30 day risk-free trial, free shipping, $100 in coupons, a free hand vac and more. To track orders on the web, acquirgy developed the “TryMaxExtract.com” domain and uses their proprietary tracking technology, iFactz.

To view the entire show: http://R2E.acquirgy.net

Acquirgy’s Customer Acquisition IntelCenter: http://R2F.acquirgy.net

To learn more about acquirgy: http://www.acquirgy.com

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Irv Brechner
Acquirgy
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