New Inventory Management Tool/Product Suite Is Launched For BoatTrader and Dealers

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New BoatsCentral provides robust solutions for inventory and lead management.

Dominion Marine Media, the division of Dominion Enterprises that operates, and, has launched BoatsCentral, a new inventory management tool (IMT) and product suite for BoatTrader and dealers.

As a product suite, BoatsCentral provides dealers with a comprehensive business solution including:

  •     Robust lead management system that tracks leads from online and traditional sources
  •     User-friendly dashboard and real-time performance reports
  • website editor to maintain and update online storefronts
  •     Account management

“These tools give dealers the ability to manage their online business efficiently and independently,” said Courtney Chalmers, director of marketing, Dominion Marine Media. “Inventory displayed on Boat Trader and reaches 2.1 million users each month. With 5% of those visitors becoming leads, it is imperative that marine dealers have a system to quickly and easily upload and manage inventory, respond to and nurture online leads and provide in-store customers with professional print-outs on-demand.”

BoatsCentral also gives dealers the ability to:

  •     Create, update and manage boat, engine and trailer advertisements, including access to historical changes and performance for listings
  •     Enhance individual ads on any Dominion Marine Media portal
  •     Export inventory to multiple sites within the Dominion Marine Media network
  •     Email listings to clients
  •     Print professional & high quality listings
  •     Maintain a history log of each advertisement
  •     Easily upload video to all inventory listings

Dealers are taking note of the improved system. Debbie Mongelli of Inlet Boat Brokers shared, "I really enjoy how the new BoatsCentral allows me to upload multiple photos at one time. It’s much more user-friendly than the previous system.”

About Dominion Marine Media

Dominion Marine Media (DMM) is the Internet partner of choice for the recreational
marine industry and operates the three market leading web portals –, and DMM is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. DMM has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2010, over 38 million unique visitors spent time researching products on DMM web and mobile sites, apps and social media outlets. DMM’s global reach includes 22 localized web portals which are translated into 13 languages.


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Carley Star
Dominion Marine Media
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James Nolan
James Nolan Associates, Inc.
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