Most B2B companies use social networks, while few calculate the ROI, ” said Martha Bush, SIGMA senior vice president of strategy & marketing. "Fast Forward Social Media fills that gap.
Rochester, NY (PRWEB) February 13, 2012
SIGMA Marketing Group, the customer intelligence-driven, direct and digital marketing services firm, today announced the launch of Fast Forward Social Media, an expert, streamlined assessment process to help marketers quickly gauge the effectiveness of their business-to-business social media efforts.
Fast Forward Social Media from SIGMA Marketing Group offers a rapid assessment of business-to-business social media effectiveness, then delivers recommendations on how to best reach target audiences.
“Studies show that over two-thirds of business-to-business companies use social networks in their marketing mix, while few calculate the ROI of their social marketing campaigns,” said Martha Bush, SIGMA senior vice president of strategy & marketing. “That leaves a huge gap in understanding and correcting the profitability of businesses’ social marketing. Fast Forward Social Media fills that gap.”
Fast Forward Social Media will review both online and offline marketing activities as they relate to social media, showing their critical connection. The assessment will also include a thorough analysis of customers’ social media usage, including social profiles, channels and campaigns – and how those efforts stack up against competitors.
The result will be an in-depth report that supplies business with the components of social marketing success:
- Uniform content strategy aligning online and offline marketing communications.
- Social measurement strategy based on clear metrics
- Customized selection of social channels and tools best suited to each businesses’ unique needs.
- Social media strategy streamlined to integrate with current marketing efforts
Learn more about how Fast Forward Social Media can unlock the ROI in business-to-business social marketing, visit [http://sigmamarketing.com/Pages/Social-Media-Marketing-Maturity-Assessment.aspx .
About SIGMA Marketing Group
SIGMA Marketing helps clients like Xerox, Nationwide, AAA and Citizens Bank engage with their customers through Analytics + Strategy + Technology. We turn data into customer intelligence and innovative marketing solutions -- online and offline -- with direct and digital solutions that focus on multichannel marketing strategies, data and technology integration, web analytics and sales enablement. SIGMA builds long term customer relationships and drives Marketing ROI. Visit us at http://www.sigmamarketing.com and at our Fifth Gear Analytics blog: http://fifthgearanalytics.com.