Hipstamatic and Famed Fashion Photographer Chiun-Kai Shih Debut Made in America FreePak at New York Fashion Week

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Hipstamatic and Shih Give 9 Designers Early Access to Fashion-Inspired Lens, Resulting in Curated Gallery Showcase

Hipstamatic today announced it has partnered with fashion icon and photographer, Chiun-Kai Shih, to create the Made in America FreePak, a limited edition lens and case, just in time for New York Fashion Week. Inspired by this season’s aesthetic, the Made in America FreePak lets users effortlessly snap pictures with a reinvented look of classic beauty.

Made in America FreePak Details; New Films Added on February 17th
From February 8th-16th, users can download this fashion-inspired must-have lens and case for free. Beginning on February 17th, Hipstamatic will add two films, and the Made in America HipstaPak (lens, case, and two films) will go on sale for $0.99. Full details include:

Americana Lens: Oh say, can you see, by this lens' soft blurry light.

Old Glory Camera Case: Pledge your allegiance to the United States of Awesome with Red White and Beauty.

Blanko Freedom 13 Film: From the lack of border, to the triple stripe corner, this film was made for you and me (Available as part of HipstaPak on 2/17/12)

US1776 Film: This black and white classic is the biggest thing since John Hancock's signature. (Available as part of HipstaPak on 2/17/12)

“A melting pot of people and ideas, America is a place where people have the freedom to create. We hope the Americana lens encourages Hipstamatic users to capture their own journeys, redefining what it means to live in America” said Lucas Buick, founder of Hipstamatic. “This year, we’re urging people to put their own spin on ‘Americana,’ and inspire others through visual storytelling.”

Curated Fashion Showcase, New York City
To celebrate the collaboration, Hipstamatic and Shih have given nine designers early access to the Americana lens to capture their journeys through New York Fashion Week, culminating in a curated fashion showcase on February 16, 2012, at a gallery in New York City.

“America is made up of millions of voices, visions, and ideas,” said Shih. “I wanted to create a lens with Hipstamatic and a showcase for the raw talent that survives and thrives as part of the American dream.”

The following designers will each have several Hipstamatic prints shot with the Americana lens on display:

3X1 Made Here Jeans
BILLYKIRK
Cole Haan
Robert Geller
Saturday Surf NYC
Steven Alan
Read's Clothing Project
Title of Work
16 sur 20

ABOUT HIPSTAMATIC
Hipstamatic marked its one-year anniversary in December 2010 by being named App of the Year by Apple. Hipstamatic is a popular iPhone and iPod touch application that converts the device into a retro plastic camera. Characterized by vignettes, blurring, over saturation and discolored images, Hipstaprints have a casual and seemingly accidental snapshot feel. The Hipstamatic app can be downloaded to any iPhone or iPod Touch sporting iOS 3.1+ software. For $1.99 USD you can download the base model Hipstamatic 235. Additional lenses, film, and flash options can be added on within the app for $0.99.

ABOUT SYNTHETIC
Digital photography has never felt so analog. Synthetic creates software on mobile and social platforms that redefines the line between analog and digital photography. Rooted in a belief that art should be accessible, and most people are creative until told otherwise, Synthetic sets out to bring the power of creativity back to people. We do this by changing the way people see and experience the world, capture memories, and share them with friends, family, and the world.

Press Contact
Molli Sullivan
+1 415 602 9277
molli(at)synth(dot)tc

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