"social signals are now a factor in organic search results. We don’t want to be part of the misinformation that is festering on social networking but we DO have things to add to the conversation..." Amy Munice, Global B2B Communications
Chicago, IL (PRWEB) February 09, 2012
Managers in technology, science and engineering-based companies involved in product development, technical collaborations and research, as well as editors of trade and technical publications dedicated to maintaining quality information in these arenas, can now tune in an ongoing discussion among engineers and other technically-oriented managers about how to use social networks for everything EXCEPT marketing—Global B2B Communications Social Media for B2B blog. The first two guest bloggers—“experts”, though both decline the title—are Gary Mintchell, Editor of Automation World, and Guilherme "Gil" de Paula, CTO / Vice-President of Research & Development for Pancreum. Other guest bloggers, in addition to Amy Munice, creator of Global B2B Communications and author of articles on social networking for product design (among articles on other global marketing, web marketing and PR topics), will be added to this discussion space this year.
Amy Munice, President of Global B2B Communications explains the unusual approach of restricting discussions on this B2B Social Media blog to include everything except marketing. Munice says, “I don’t think that I’m the only one who is getting bombarded with solicitations by self-proclaimed social media marketing “experts” and so-called educational materials on that subject that are incredibly light on real content. A lot of what gets into my inbox along these lines is not only ‘yesterday’s news’ and boring, but also sometimes misleading. An example was an astounding email that suggested to one of our global PR agency’s clients that the sender would set them up on LinkedIn—essentially choosing settings and a project that would take someone in- the-know about five minutes to do for more than 500 Pounds (UK). I’m also hearing about trade organizations in very niche markets with limited memberships that allocate half of a staff day every day to their social networking. In contrast, I know a very busy PR manager of a high profile arts organization with a worldwide constituency that cultivates their social networks with great dispatch in about ten minutes a day.”
Munice continues, ”It’s not that social networking isn’t important. In fact, social signals are more important than ever because search engines factor them into organic search results. We just don’t want to be part of the misinformation that is festering on social networking but we DO have things to add to the conversation. What’s missing is a spotlight on how social networking can be a very valuable tool for manufacturing and product development, cultivating informed discussions on technical insights, and how editors of technical and trade publications can listen in to social networks to find good story fodder and help their readers do a better job at staying up-to-date and informed about emerging technologies and best practices. We aim to fill that gap.”
Gil de Paula, CTO of Pancreum LLC, made extensive use of social networks to design Genesis, a modular wearable artificial pancreas for people with diabetes. The small 2 ¼ inch diameter system is made up of pluggable, disposable insulin & glucagon pumps and glucose monitor, connected to the reusable CoreMD, a Bluetooth-enabled device with a coin-cell battery that can be recharged via its micro USB connector. The system can be controlled and monitored by an App running on a smartphone. Social network members with diabetes gave valuable feedback information about which features were important to have and which they felt should not be part of such a system. More details and a video are available at http://www.pancreum.com.
Gary Mintchell, Editor of Automation World, is one of the pioneers among more technical editors harnessing social media in all of its variety in order to reach a larger community of professionals in his market. Beginning with blogging in 2003, he expanded into podcasts, video reports, twitter, Flickr, LinkedIn and Google +.
Amy Munice is President of ALM Communications, aka Global B2B Communications, a 25-year old global marketing PR agency serving science and engineering –based companies that sell worldwide, as well as an author on marketing topics for many global magazines.
About Global B2B Communications
Global B2B Communications and the Global B2B Communications Group on LinkedIn is an online information source on up-to-date information on how world search engines work, a compendium of internet marketing tools and services in sync with today’s search algorithms, and sponsor of a roster of web marketing courses available worldwide. Amy Munice, President of ALM Communications (now also doing business as Global B2B Communications can be reached at info (at) globalb2bcommunications.com or +872-222-7361 or +773-862-6800, Linked In- “Amy Munice”, or Twitter@WorldB2B.