Dads Travel to NY Toy Fair to Find Toys That Bring Dads and Kids Together and to Award Their Seal of Approval

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The Mr. Dad Seal of Approval and Great Dad Recommends Award application deadline is March 9, 2012. The awards are given to products that promote or enhance the relationship between dads and kids.

Dads and kids love clay.

Dad and daughter playing together.

The GreatDad Recommends and Mr. Dad Seal provide assurance to our vendors that we have built a quality product that they can feel confident to sell to their customers.

Armin Brott, of and Paul Banas of are on the hunt for the best toys for dads and kids. Brott is the author of The Expectant Father and seven other bestselling books on involved fatherhood. Banas is Publisher of Pregnancy magazine. Both men strongly believe in the importance of involved dads in child development. and are promoting positive parenting for dads is by evaluating toys, services, and other products that help strengthen father/child bonds and awarding them their Seals of Approval.

Awarded quarterly, submissions are now open for the Mr Dad Seal of Approval and Great Dad Recommends Awards. The deadline for the Winter 2012 submissions is March 9. Winners will be announced on March 27.

"As dads, we know how hard it is balance life's pressures to be the best fathers we can be,” says Paul Banas, founder of “But we also know that dads are more likely to get down on the floor and play a game if they like it too. We search for products and services that make it fun and easy to be involved fathers. We hope that by identifying toys that dads will play with too, families will spend more time together. The seals programs help us find new products that will help other dads—and their families."

The New York Toy Fair, the largest in the Western Hemisphere, is the perfect venue to see many toys and games in one place and test games for dad interest. Dad-friendly toys and games are then tested with dads and kids together.

"Next to 'I love you, Daddy,' some of the sweetest words a father can hear are, 'Hey Dad, can we play that again?' But as our kids get older, it gets progressively harder to find activities to do with them," says Armin Brott, bestselling author and founder of "We created the Mr. Dad Seal of Approval to help dads (and those who love them) identify top-quality, fun products and services that will help them and their children stay connected at every age. Each seal recipient has been field tested by other dads to ensure that it truly has that play-it-again factor."

Winners receive endorsements on and, the two leading parenting websites for dads and can be used in advertising and on packaging. Winners may also be mentioned in Brott’s nationally syndicated newspaper column and radio shows, which air on over 500 stations. Past recipients include Lego, Haba USA, The Smithsonian, and Wild Creations.

Manufacturers large and small have also found that earning recognition from and is good for business. “The GreatDad Recommends and Mr. Dad Seal provide assurance to our vendors that we have built a quality product that they can feel confident to sell to their customers,” adds Wayne Lifshitz, CEO, Full Sail International, LLC.

Banas and Brott are available for interviews to discuss the selection process, past winners, and their soon-to-be-released book collaboration, The Playful Father, which will feature many Seal and Recommends winners.

Submission categories include:

    Pregnancy and infancy

    Toddler and pre-school

    Elementary school

    Tweens and Teens

    Good for all ages


    Family Wii games

    Kid-friendly websites and mobile apps

    Products and Services for dads who are away from their kids.

The last category is a new addition because so many families are separated these days. Both and Mr. Dad are especially interested in recognizing products, services, and organizations that help fathers and their children stay connected--even when dad is far away. That could be because of military deployment, business trips, or even divorce.

Notes for News Editors


Headquartered in Oakland, California,, along with founder, Armin Brott, has helped millions of men around the world become the fathers they want to be. The author of eight bestselling books on fatherhood, Armin also writes the nationally syndicated newspaper column, “Ask Mr. Dad,” and hosts the internationally syndicated “Positive Parenting” radio show.


Headquartered in San Francisco, California, is a leading source of experience, recommendations, inspiration and advice for dads – delivered from the male perspective. has the only weekly pregnancy newsletter written for dads.


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June Elliot
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