Lovely Opens a Los Angeles Bridal Shop on February 14, 2012

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Lovely, NYC’s favorite bridal shop, opens a second location on Robertson Blvd in West Hollywood this Valentine’s Day. Catering to the ‘bridechilla’ Lovely chose Los Angeles because of the lack of aspirational multi-brand bridal stores that cater to the modern and youthful bride.

Lovely Opens Los Angeles Bridal Shop

Lovely opens its second location this Valentine’s Day to a rapidly filling appointment calendar. Voted one of the ‘Coolest Bridal Boutiques’ by Lucky Magazine, Lovely already has an audience of brides who are looking for a different experience in bridal dress shopping. Known for their pressure-free atmosphere and stylish décor and dresses, Lovely is excited to replicate its unique store model for a West Coast audience.

Similar to the NYC location, Lovely LA is tucked away as a hidden gem, in a garden courtyard off of Robertson Boulevard. The décor and atmosphere have a homey vibe, with luxurious private fitting rooms and sweet d.i.y. décor elements. Lovely partnered with Jeni Maus of the popular Found Rentals to source one-of-a-kind vintage pieces, giving the Los Angeles store a unique, curated design aesthetic.

Lovely will carry the indie favorite bridal gowns from it’s NYC store, including Ivy & Aster, Elizabeth Dye, Sarah Seven, Carol Hannah, Leanne Marshall, Delphine Manivet, Nicole Miller and Watters. There will also be an accessories styling zone with popular brands Twigs & Honey, Lo Boheme, Untamed Petals and more.
Lovely will be appointment only, and appointments can be made online at

About Lovely:
Lovely is a bridal shop concept opened in NYC in 2010 to address the changing needs of today’s bride. The shop is similar to a Ready-To-Wear boutique, with décor and service that is both friendly and stylish. Lovely also writes a popular daily blog with real bride features, style tips, décor advice, and event updates. In addition to its new Los Angeles store, Lovely will embark on franchising its concept in 2012.


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Merrill Melideo
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