Zilla Brings Automotive Analytics to iPhone, Realtime Performance Data at a Fraction of the Cost of an In-Car Computer

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Chart-topping app developer Bonobo today makes the lives of thousands of car fans, racing enthusiasts and iPhone junkies that bit sweeter with the release of Zilla, the supercar-inspired dashboard computer app for iPhone.

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Zilla lets drivers track every aspect of their ride in style by using the iPhone’s GPS, accelerometer, compass and data connection to analyze the motion of their car, accurately plotting G-force, acceleration, braking and cornering forces across a series of stylish live graphs, dials and gauges.

Nathan Hamey, lead developer on Zilla says, “We created Zilla because we loved the idea that it was possible to replicate the kinds of cool gadgets Japanese supercars have with an iPhone. We figured if a couple of fellow car enthusiasts downloaded it we’d be pretty happy, but we massively underestimated how successful it would become and just how passionate people are about it. We even received a letter last week from a guy who’d bought a dedicated iPhone 4S just to run Zilla on - it’s permanently hooked up through his headdeck. We were so stoked we added a new feature into this release just for him.”

The code in this major release, Zilla 2.0, has essentially been stripped and re-built from the ground up to take full advantage of the capabilities of the iPhone 4S, offering improved accuracy, advanced customization and paves the way for a forthcoming feature to let users log, playback and export data on their runs.

“We’ve also had great feedback from users who wanted the ability to further customize Zilla, so we have added downloadable color schemes and other controls for users to match the appearance of the app to their car. We stripped out and re-built a ton of code, even tweaking some of it for extra accuracy with a couple of clever algorithms originally designed by the US military, to guide missiles down chimneys. Sounds a bit crazy, but it all helps makes this the slickest release yet,” says Harney.

Dub Magazine say, "Nissan’s engineers built in a complex, multi-function monitoring computer in the GT-R that tracks g-forces, speed, weight transfer, air temperature and more. Well you don’t have to spend $100 grand to get some cool readouts when you throw your car into a hard corner!"

Zilla 2.0 costs $2.99, and is available worldwide from the iPhone App Store or by visiting http://www.ZillaApp.com.

For a press kit, please visit http://www.ZillaApp.com/press for more information on Zilla, including an embeddable HD video of Zilla in action on the track, downloadable print quality photographs, logos and additional information.

About Bonobo:
Bonobo is an independent software development studio, formed in 2009 by a team of developers and designers with a passion for making attractive, creative applications that people love to use. Their most recent app, "PostSecret" topped Appstore charts around the world, whilst their other apps have been featured in the New York Times, CNN, TechCrunch and many other media outlets. Over a million people use Bonobo apps. Please see http://www.bonobolabs.com for more company information.

For further information on Zilla, or Bonobo, or to schedule an interview, please contact:
Pierre Wooldridge
email: press(at)bonobolabs(dot)com

For demo / trial copies of the app for review purposes, please contact: press(at)bonobolabs(dot)com.

External Links
International iTunes Link: http://bit.ly/getzilla
Zilla Website: http://www.ZillaApp.com
Bonobo: http://www.bonobolabs.com

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Pierre Wooldridge
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