zuuka Debuts the New York Times Best Seller The Lonely Doll(R) as eBook for NOOK

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Portion of Proceeds to be Donated to Born Free USA in Support of Ending Wild Animal Suffering

zuuka, publishers of the iTalk and iStoryTime interactive storytelling apps and ebooks, today announced the release of the first-ever digital version of photographer and author Dare Wright’s The Lonely Doll® as a Barnes and Noble NOOK Kids Read to Me Book. Featuring narration by British actress Virginia McKenna, the ebook features the classic children’s story of Edith the lonely doll through Wright’s creative and iconic black and white still, posed photography.

“We’re honored to bring a classic such as Dare Wright’s The Lonely Doll® into digital form for the first time ever,” said Graham Farrar, Founder of zuuka. “Wright’s brilliant photography combined with McKenna’s narration truly brings the story of Edith to life.”

A New York Times Best-Seller and one of The Guardian’s “10 Best Illustrated Children’s Books of All Time,” the updated digital version of The Lonely Doll® follows a little doll named Edith who lives in a nice house and has everything she needs except someone to play with. She is afraid of being lonely for the rest of her life until one morning Edith looks into the garden and discovers two bears who are sure to keep her company.

Since it was first published in 1957, The Lonely Doll® has established itself as a unique children's classic. Through innovative photography Dare Wright brings the world of dolls to life and entertains parents and their children with much more than just a story. Edith, the star of the show, is a doll from Wright's childhood, and Wright selected the bear family with the help of her brother. With simple poses and wonderful expressions, the cast of characters is vividly brought to life to tell a story of friendship.

Born Free Foundation
Shortly after starring in the film Born Free, actress Virginia McKenna and her co-star husband, Bill Travers, founded the Born Free Foundation with a mission to end the suffering of wild animals in captivity, rescue individual animals in need, protect wildlife — including highly endangered species — in their natural habitats, and encourage compassionate conservation globally. In support of this initiative, zuuka and Dare Wright Media have teamed up to donate five percent of their total sales income to the Foundation. For additional information visit http://www.bornfreeusa.org.

Pricing and Availability:
The Lonely Doll® is $2.99 USD and available through the Nook Book Store.

About zuuka
zuuka publishes iTalk and iStoryTime – an interactive storytelling experience delivered to the convenience of your mobile device – which features a series of illustrated and narrated books created by parents for kids. iStoryTime books have been highlighted in the New York Times, LA Times, CBS Early Show, theiPhoneMom.com, CNET and is decorated with Publisher’s Innovation Award, PTPA Media’s Parent Tested Parent Approved Seal of Approval, the Children's Technology Review's Editor's Choice Award and Reader’s Choice for Best Apps for Kids. With over 100 titles to choose from including favorites such as Kung Fu Panda, Shrek, How to Train Your Dragon, Peter Pan and Binky the Pink Elephant, iStoryTime books are an excellent tool for both educating and entertaining children ages two years and up. These storybooks can be enjoyed in several different modes ranging from automatic to manual, depending upon the development and preferences of the user. For additional information, visit http://www.zuuka.com.

About Dare Wright Media, LLC
Dare Wright Media owns and is restoring all of Dare Wright’s books and photographs with the goal of making Wright’s work available to her generations of admirers. A showing of Wright’s photographs from The Lonely Doll® is scheduled March 29 – April 28 in the New York City gallery of Fred Torres Collaborations. For additional information, visit http://www.darewright.com.

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Greg Dawson
zuuka
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Martina Lenhardt
zuuka
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