First Class Business Blogging Strategy By The Blogshop Approved By Invigia

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Invigia Appoints The Blogshop To Develop And Execute A Nine Month Business Blogging Strategy For Charter UK and managemycomplaints.com

...the potential results of business blogging means it's the perfect resource for us - Andrew Aldred, Head of Group Marketing, Invigia

Leading technology group Invigia, the group renowned for their reputation management products and services, have hired dedicated business blogging agency The Blogshop to develop and implement a long-term business blogging strategy for two of their subsidiaries, Charter UK and managemycomplaints.com.

Following the launch of The Blogshop's Best Blog Awards 2012, the strategy will commence in February 2012 for an initial period of nine months. The Blogshop is aiming to first and foremost develop the awareness of both brands through an increased level of communication between the companies and their customers, utilizing both regular blog posts and social media activity on several networks.

Furthermore, with the secondary aims of increasing website traffic and conversions from visitors into contacts, the business blogging strategy is expected to be the driving force behind future online activity for both Charter UK and managemycomplaints.com.

A group with several decades of experience across all of their subsidiaries, Invigia consulted with The Blogshop in late 2011, further to the development of new internal strategies that focused on a greater movement towards online customer engagement.

Head of Group Marketing for Invigia, Andrew Aldred explained “As a leading technology group, we're always looking to utilize the latest digital resources and with the primary focus of both subsidiaries being reputation management through effective customer engagement, the potential results of business blogging means it's the perfect resource for us.”

Rachel Pattison, Client Relations for The Blogshop, said “Providing a great conclusion to The Blogshop's first full year in operation, it's fantastic to be working with such an established technology group on two of their brands – and it's even better to be working with a company that understands the importance of a long-term business blogging strategy!”

About Invigia, Charter UK and managemycomplaints.com

Charter UK, the company behind complaint and feedback management system Charter Continuum and managemycomplaints.com, the world's first specialist online customer complaint and feedback management service are both subsidiaries of Invigia, a leading reputation management group.

About The Blogshop

Founded in January 2011 by senior public relations and marketing specialists, The Blogshop is a specialist digital agency delivering business blogging services.

Aiming to form integral partnerships with organizations, rather than acting as an external resource, The Blogshop focuses on perfecting and developing a company's online presence through the development and implementation of an effective business blogging strategy.

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Rachel Pattison
The Blogshop
+44 (0) 118 968 0866
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