London, United Kingdom (PRWEB) February 13, 2012
Pursway, Ltd. announced today that it has formed a strategic sales and marketing alliance with Innect, Ltd., a full service consulting company focused on providing innovative marketing solutions in the European Union.
The alliance will see the two companies offer joint industry and vertical specific solutions for Customers implementing influencer marketing in the telecommunications, retail, and finance markets.
Commenting on the partnerhsip, Ran Shaul, EVP solutions of Pursway said “ We are excited about working with Innect to maximize the return on investment that customers seek when implementing Pursway’s solutions. Innect provides a wide range of critical and highly specialized services and know-how that marketing organizations need to maximize outcomes of marketing efforts.”
Pursway’s Influencer Marketing Management platform is geared to solve some of consumer facing organizations most difficult problems, such as the reduction of churn or an increase in acquistion.
One of the unique capabilities and differentiators Pursway and Innect bring to the marketplace is a complete turnkey cloudbased big data solution for influencer marketing analytics with the marketing expertise and consultancy required to fully turn the technology into a sound business gain.
“Our Customers receive a wide range of capabilities that empower them with Pursway’s technology to identify the most influential end-customers in their client databases. More importantly, it directly translates into a significant ROI by mastering influence phenomenon in marketing efforts,” said Piotr Buszka, CEO of Innect. “Our company is the first promotor of influencer marketing in Poland and we have already made very successful marketing campaigns with multifold increase in their effectiveness. We believe that influencer marketing answers two key challenges of today’s marketing: the necessity to focus on consumer positive experience on one hand and quickly diminishing returns of traditional marketing communication on the other. Our experience togeather with Pursway’s technology frees the potential of influence today locked in Customers’ databases and turn it quickly into tangible and measurable financial results”.
Innect, based in Wrocław, Poland, is a marketing consulting company specializing in delivering innovative and complex multi-domain projects to Customers in the telecommunications, finance, and retail in Europe. Innect is the first Polish company to offer a full range of services to enable companies to assess, design and deploy Influencer Marketing solutions. They specialize in all aspects of mass consumer marketing and CRM consulting. For more information please visit http://www.innect.eu.
Pursway empowers consumer-facing organizations to close the gap between how they market and how people buy. The Pursway patent-pending technology enables companies to identify, measure, and impact how opinion leaders shape their followers’ purchasing decisions. Using the Pursway solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.
Pursway is led by a team with an innovative track record in consumer marketing, social network analytics, advanced algorithmic development, and large scale data mining. For more information, please visit http://www.pursway.com