UK Start-Up Education Company Announces US and Japan Deals

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British BETT 2012 Award Winner makes major move in its international expansion. Start-up e-learning producer Twig World Ltd announces impressive business deals in its first year of trading (

Twig, a UK-based e-learning multimedia producer, has announced major distribution deals with leading educational companies Carolina Biological (USA) and Benesse Corporation (Japan).

Twig has produced more than a thousand brand-new short films on science available at Twig films are original and purpose-made - not just clips - and are devised and written with respected teachers and academics from around the world. A striking feature of Twig is the stunning visual quality, combining footage from some of the world’s finest documentary film archives.

Twig’s expansion into the USA and Japan will see these educational materials offered to millions of students during the coming year. Through its collaborations with Carolina and Benesse, Twig is joining forces with recognised and well-established education businesses in two key markets.

As the top supplier of science teaching materials in the USA, Carolina Biological provides scientific equipment and resources to 50% of US secondary schools. Twig Science will be offered to all of Carolina’s 180,000 teacher customers through a co-branded website, which will be available from May 2012.

Jim Parrish, CEO of Carolina, says: “The relationship with Twig continues our 80 year tradition of partnering with best-in-class providers of instructional programs and Twig stands tall among our other esteemed partners including the Smithsonian Institution and the University of California.

“Carolina Biological is a leading provider of instructional materials to U.S. K12 and post-secondary schools and teachers, and we are pleased to partner with Twig to offer Twig’s outstanding short films on science to U.S. schools as part of the launch of our eLearning initiative, Carolina Science Online.”

Benesse Corporation is the top home-study and testing business in Japan, providing year-round online educational services to 700,000 students across the country. Twig’s films and support materials have been translated and dubbed into Japanese, and will be available to Japanese students from April 2012.

An editor at Benesse says: “We are very excited about Twig’s films. Each single screenshot is really beautiful and successfully draws in the student’s interest. The content and quality of Twig’s films are exceptional and so far, there is nothing else quite like it being used here in the Japanese school market. We are confident that both students and teachers will enjoy the benefits of learning through Twig’s films.”

These announcements come soon after Twig being nominated winner of a prestigious BETT 2012 Award for the best digital content available for secondary schools in 2012.

Anthony Bouchier CEO of Twig said: “The United States is at the forefront of education innovation and technology in the classroom and we are delighted to work with such a respected specialist as Carolina Biological.

“ For Twig , in its first year of trading , to be one of the few international e-learning companies to sell into Japan is a real testament to the quality of our product and the academic rigour with which it is produced. We are very proud to be working with Benesse, the market leader in home tuition."

About Twig

  •     Twig is a UK based company that produces educational science films for schools in the UK and internationally
  •     Twig Science launched at the BETT Tradeshow in January 2011 with 350 films on science; Twig started contracting with schools once the complete package of over 600 films was completed in August 2011.
  •     The Twig Science package contains teaching and learning packs with diagrams and quizzes with films matched to local curricula and keyword tagged
  •     Each film is three minutes long and takes approximately eight weeks to produce
  •     The production involves careful and rigorous research processes by an experienced and award-winning team
  •     As well as being used in the classroom Twig films can be viewed at home on a laptop, providing flexibility for teachers and pupils to view them at any time.
  •     Twig films have been tested in a survey carried out by Glasgow University in which 96% of teachers felt the resource improved their ability to deliver lessons. The films were also praised for their ability to engage pupils. In further research carried out by market research agency OCCAM, 98% of students surveyed testified that Twig’s films were helpful to them
  •     Twig Science has been honoured by the following award schemes: MEDEA Media & Learning Awards 2011 (finalist), BETT Awards 2011 (winner, secondary digital content), Education Resource Awards 2012 (finalist, secondary resource using ICT)


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Jobina Hardy
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