It's important to be returned on page one when someone searches for your type of business in your location, because those highest positions get the most click-throughs...
Prospect, Connecticut (PRWEB) February 14, 2012
Search Engine Optimization (SEO) is a powerful, yet complex, tool that any business or organization can use to attract visitors and potential customers. Because attracting new customers for our clients is one of our two primary business missions (the other being helping our clients keep their current customers) we at Mountain Tiger Marketing have decided to emphasize the value of SEO in 2012.
"Search Engine Optimization is all about getting our clients on page one of Google and other search engines", says Paul Trapp, founder and CEO of Mountain Tiger Marketing. He goes on to say "It's important to be returned on page one when someone searches for your type of business in your location, because those highest positions get the most click-throughs. Very few people ever visit a website which is not displayed, or advertised, on page one. In fact, the top 3 positions always get the lion's share of business from Google searches. Having your website at or near the top of search engine results can bring you lots of new business."
SEO is not only a very effective marketing strategy, it is also extremely cost-effective. Once your website is positioned well, routine maintenance can usually keep it there. Then while a client's competition is paying potentially exorbitant rates for people to click through their ads, the client's site is getting even more click-throughs without any per-click costs at all. And compared to traditional marketing campaigns such as radio, television and direct mail, SEO usually has a far better Return on Investment (ROI).
Search engines are trusted because they return sites with relevant content. Knowing this, Mountain Tiger Marketing encourages clients to provide content on their websites that will be appropriate and helpful to those searching for information. "We counsel our clients to consider the needs and wants of Internet searchers when deciding what content to provide on their websites," says Mr. Trapp. "For example, if someone is searching for a day care center, consider the kinds of things they are going to want to know, and include information about those things on your day care center website. This is just common sense, but it is often not given enough consideration."
SEO isn't rocket science, however it is highly specialized and because Google and other search engines are continually evolving, it takes a specialist to keep up. Just as dog groomers and dentists have specialized tools, so do specialists in Search Engine Optimization. Tools to research competition for any keyword, tools to optimize on-page content, tools to help with off-page backlinks, reporting tools, and the list goes on and on. "Mountain Tiger Marketing is committed to keeping up with current best practices and techniques to help its clients take advantage of search engine technology," Paul Trapp proudly asserts.