Robin Leedy and Associates Announces Six New Client Wins in 2012

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The Social Media and PR Specialist Deepens Its Roots in the OTC / HBA Categories.

“With our long-time expertise in the over-the-counter and HBA arena, we are typically targeting women at various stages of life and parenthood, so these new clients are natural additions to our roster,” says Alyson O’Mahoney, EVP and partner at RL&A.

Social media strategist Robin Leedy & Associates (RL&A; http://www.rlapr.com), a public relations and social media marketing agency known for its expertise in engaging moms, teen girls and other categories of female consumers within the OTC/HBA categories, is kicking off 2012 with six new client wins. The firm has recently signed the following brands as new clients: FeverAll® Acetaminophen Suppositories by Actavis; Replens® by Lil’ Drug Store; SpermCheck® Fertility; The Natural Dentist® by Revive Personal Products Company; Redex Inc.’s Udderly Smooth®; and the Boiron® USA brands Oscillococcinum®, Arnicare® and Camilia®.

“With our long-time expertise in the over-the-counter and HBA arena, we are typically targeting women at various stages of life and parenthood, so these new clients are natural additions to our roster,” says Alyson O’Mahoney, EVP and partner at RL&A. “We’ve been successfully engaging women with health and beauty products for them and their families for the past two decades. We’re excited to help these new clients build credibility, engagement, frequency of messages within their niche, and ultimately help influence purchase through traditional, social and digital mediums.”

“The six brands signing on with RL&A understand the importance of directly engaging qualified niche consumers with positive, relevant experiences via an integrated social marketing strategy that’s consistent across various touch points,” O’Mahoney added. “The reality is that consumers are seeking online product recommendations – as much as 70% of them – prior to purchase. They are looking to RL&A to be the conduit for these conversations and experiences using influential tools and campaigns across social platforms like Facebook, YouTube and in the blogosphere to help build awareness, reinforce messaging, drive SEO and ultimately influence purchase among a qualified audience.”

“RL&A’s overall social media strategy has always been focused on quality not quantity,” adds O’Mahoney. “It’s a mantra we take very seriously and is inherent in everything we do. We built our practice on successfully engaging qualified consumers with brands using strategies most likely to help move the needle -- consumers who have a need for a particular product and are most likely to influence other like-minded consumers to purchase as well.”

RL&A works with numerous consumer health and beauty brands conducting integrated marketing, public relations and social media marketing campaigns and projects, including influencer outreach, online video production, strategic digital content distribution and daily consumer conversational engagement, often integrated with traditional editorial/media outreach, marketing and PR tactics. The firm often partners with other top OTC and consumer products experts, including retail sales organizations, for products just launching and looking for assistance with mass market distribution. Connect with RL&A at http://www.facebook.com/rlachatter and http://www.twitter.com/rlachatter. Learn more at http://www.rlapr.com.

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Laura Giardina
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