Where is the Valentine's Day Love?

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New survey from SitterScout reveals that parents struggle to find “couple time” on Valentine’s Day.

A recent survey by SitterScout -- the online and mobile tool that helps parents schedule their babysitters in seconds -- finds that for parents Valentine’s Day is not quite the romantic holiday one might expect. In fact, when asked what occasion is celebrated with an “adult only” date, Valentine’s Day comes in a distant third behind anniversaries and birthdays.

Nearly half of parents surveyed characterized Valentine’s Day as “just another day/night” and a mere 4% called it “the most romantic night of the year.”

The planning and logistics create a barrier for some parents. Dinner with spouse/partner was by far the most popular way respondents celebrate Valentine’s Day yet “dinner at home” was more common than “dinner at a restaurant.” For those couples that do make it out, half use babysitters that are usually scheduled 1-3 weeks in advance. More than a third of parents said they include the kids in the celebration while 15% felt the holiday is a “burden – one more thing you have to arrange.”

All hope is not lost for the annual Valentine’s Day tradition. Nearly a quarter of SitterScout parents thought it is a “well-deserved night out” and are “happy to have a night without the kids.” Perhaps most tellingly, more than 20% “wish we could do this more often.”

About SitterScout
We are parents. Parents who dearly love our children, but occasionally need time away – for play, for friends, for work, for fun! We found that the sitter scheduling craziness was preventing us from getting out. We also found each other. Heidi Rielly (formerly at Coopers & Lybrand), Travis McElfresh (CTO at InfoSpace) and Catherine Captain (former GM at TODAYshow.com) shared passion for the concept and highly complementary professional experience and decided to take SitterScout mobile and share it with the world! The idea was hatched and we’re now reaping the benefits of quick sitter scheduling. (We’re probably out having fun right now!)
SitterScout. Schedule your sitter in seconds. Learn more at http://www.sitterscout.com.


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Catherine Captain
(646) 257-2337
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Heidi Rielly
(650) 492-3388
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