The new tool will make it easier for the optimisation agency to analyse conversions.
(PRWEB UK) 10 February 2012
The social media managers at SEO Positive have been exploring ways of incorporating the latest reporting software into their management and optimisation packages in early 2012. The company is now beginning to introduce a brand of software that is capable of managing and tracking all social campaigns more cost-effectively for clients looking for a palpable ROI in this arena.
The new tool will make it easier for the optimisation agency to analyse conversions and track factors such as engagement and influence scoring and competitor activity, which the team believes will demonstrate the benefits of the service to the client and help them understand exactly how their budget is being allocated throughout the campaign.
Lewis Austin, the lead Social Media Manager at SEO Positive, believes that the new programme will greatly improve his client reports, which were previously compiled manually.
“While we have spent the last few months experimenting with our approach to social media management, we now feel we’re in a position to offer these services as comprehensive and professional packages,” Lewis explains. “The software allows us to cross-manage larger and more complex campaigns more efficiently and provides our clients with clear, understandable progress reports at the end of every calendar month.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.