Recent Launch of Bing Webmaster Tool Offers Crucial SEO Guidance

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Search engine giant Bing has announced the introduction of a new Markup Validation Tool that will ensure all websites are operating as they should in response to search queries, greatly assisting the work of the team at SEO Positive.

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This tool couldn’t arrive at a better time for us" - Matt Wood, Head of Search at SEO Positive.

Google rival Bing has announced this week that is has updated its Webmaster Tools with a new component, the Markup Validation tool, which promises to help SEO marketing experts at UK-based firm SEO Positive implement optimisation codes accurately and effectively.

The webmaster tool allows site owners to optimise their offering fully for Bing and provides marketers with an insight into how their website interacts with the search engine. Users can view comprehensive stats outlining their website’s impressions, clicks, indexed pages and crawled pages, amongst others.

Matt Wood, Head of Search at leading UK SEO agency SEO Positive, is looking forward to utilising the tool in the months to come.

“We’ve experienced an increase in demand for Bing PPC management and optimisation, so this tool couldn’t arrive at a better time for us,” Matt explains. “While Google still offers the most exposure for our clients, the team at Bing are much more forthcoming about exactly what it takes to optimise a site for it to perform well and respond to queries. Businesses should definitely look into SEO marketing with Bing as it’s a platform that we think is going to be explored further this year.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

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Ben Austin
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