Digital Vision Announces Winners of Marketing and Advertising Innovation Grants

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Social media, conversion and optimization projects dominate the entries for Econsultancy's inaugural Digital Vision program. A total of five winners were selected and will be featured at South by Southwest on March 12.

We were very happy with both the quality and quantity of the applications we received for this, our inaugural Digital Vision program," said Stefan Tornquist, VP Research - US.

Econsultancy announced today the winners of the Digital Vision grant competition. The grant winners will be featured at South by Southwest SXSW, March 12 in Austin, TX.

The Digital Vision program was initiated to provide grants to aspiring thought leaders in the areas of marketing and advertising. Econsultancy selected five winners from the scores of applications received. Grant winners include:

  • Boris Grinkot, Director of Content and Education at Lean Startup Machine, whose project will provide marketers with heuristic tools to determine optimization and testing opportunities for their websites based on years of teaching, secondary research and consulting.
  • Julia Nalven, a Market Research Analyst at Vizu, who will apply mathematical analysis to the optimization of online advertising campaigns. The project will show that rigorous data analysis will lead to will lead to the optimization strategy to maximize impact of a brand’s ad budget.
  • Allison Aldridge-Saur, an active contributor to the high tech and web field for 12 years. As a member of the Chickasaw Nation, Allison's project will look at how "Tribe" has evolved to a social media marketing term, and how Native American tribal characteristics reveal substantive practices that build more fulfilling, stronger and highly committed online communities.

Other grants will be provided to projects that will look at testing for the 'tipping points' in social media, and a series of interviews/case studies with non-profits using social media.

Grant winners will join Econsultancy at South by Southwest on March 12 at an SWSX Party to provide an overview of their projects.

About Econsultancy

Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce.

Econsultancy is a community where the world's digital marketing professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online.

Our reports, events, online resources and training programs help our 110,000+ members make better decisions, build business cases, find the best suppliers, accelerate their careers, and look smart in meetings.


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