Extraprise Releases Sales and Marketing Alignment Guide

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Database Marketing and Demand Generation Services Leader Shares Best Practices on Aligning Marketing and Sales Strategies to Create a Collaborative Revenue Engine

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Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, released Extraprise’s Sales and Marketing Alignment Guide, a step-by-step roadmap for effectively aligning marketing and sales strategies to eliminate budget and time waste and gain a competitive advantage in lead -to-sale conversion.

The guide draws up an action plan for marketing and sales to become a single, high performance team, pinpointing specific strategies to resolve inefficiency in the lead generation and lead conversion processes. Each step of the guide addresses an area in which marketers and salespeople can align functions, for example by mapping content for sales and marketing campaigns and linking buyer profiles with buyer personas. Marketers are given a simple sales intelligence checklist to capture and share crucial customer interaction history and tips on how to create a more sophisticated and useful customer profile. The guide ultimately helps organizations fulfill revenue goals with instructions to create collaborative success metrics for each stage of the customer buying cycle. Extraprise shares simple and powerful best practices in this guide that maximize lead scoring efficiency and customer intelligence to advance lead generation and lead nurturing processes.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG or email info@extraprise.com

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.
MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com

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