Extraprise Releases High Performance Lead Nurturing and Lead Scoring Guide

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Database Marketing and Demand Generation Services Leader Develops a Guide to Help Marketers Drive Sales Ready Leads By Applying Customer Intelligence to the Lifecycle

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Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, released Extraprise’s High Performance Lead Nurturing and Lead Scoring Guide, a step-by-step guide filled with best practices and principles to get sales ready leads and optimize revenue by communicating with the right customers and prospects at the right time in the lifecycle.

Extraprise lays out a seven step guide to driving successful lead nurturing and lead scoring for both B2B and B2C organizations. The guide gives marketers strategies to effectively manage leads and build more sophisticated lead scoring systems and lead nurturing campaigns. Each of the seven steps utilizes customer intelligence to optimize every stage of the customer lifecycle and produce sales ready leads. Extraprise shares how segmentation beyond lead generation campaigns, and in combination with progressive customer profiling, yields stronger offers and refines lead nurturing and scoring. Additionally, marketers are provided progressive profiling questions that produce the customer intelligence needed to drive sophisticated segmentation and nurture prospects with greater differentiation. Intelligent and thorough lead scoring and nurturing is crucial to every stage of the customer lifecycle, from the discovery stage to the buyer stage. High performance lead nurturing and lead scoring empowers marketers to make the right offer, with the right message, at the right time. This guide gives marketers an action plan to immediately improve how they gather and utilize customer intelligence, strategically manage leads, and drive lead-to-buyer conversion.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer lifecycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG or email info@extraprise.com.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.
MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com

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