Facebook’s about to open another extremely valuable group of its users up to targeted ads.
Austin, TX (PRWEB) February 10, 2012
The recent Digital Marketer Pro newsletter discusses “The Official Facebook App (Now With More Ads),” because Digital Marketer says Facebook is serious about cashing in. The Digital Marketer Pro is a newsletter that searches the web researching, analyzing, and testing new techniques and strategies to publish to their members.
The Digital Marketer Pro newsletter explains that according to a recent Mashable, Facebook’s about to open another extremely valuable group of its users up to targeted ads, while also grabbing a new stream of revenue for itself in the run up to its IPO.
The group of users, the recent Digital Marketer Pro newsletter reveals that are going to be targeted are Facebook’s mobile users. The new Facebook marketing tool will insert featured stories into the mobile news feed, throwing them inconspicuously alongside stories from people’s real friends, explains the recent Digital Marketer Pro newsletter.
The move makes a lot of sense, explains the current Digital Marketer Pro newsletter, especially since it follows the same logic as “sponsored stories,” as well as the decision to throw them up in the ticker. Clearly, the Digital Marketer Pro newsletter adds, Facebook is looking to offer marketers value by integrating ads with user generated stories, thus blurring the line between ads and content.
Banner blindness is a very serious concern when it comes to online advertising, explains the recent Digital Marketer Pro newsletter, and though Facebook has become a massively consuming media channel, users are able to ignore ads with an efficiency unknown to previous generations.
Facebook’s lack of mobile revenue has been listed as a potential weakness in its IPO, filed on February 1, reveals the Digital Marketer Pro newsletter, and this would definitely address the alleged weakness, if Facebook’s IPO really has one. The Digital Marketer Pro newsletter already knows that mobile users are the gold standard, so Facebook is throwing this at the wall to see if it sticks.
If it works, Facebook gets the revenue, explains the Digital Marketer Pro newsletter, and if it fails, they collect revenue and gather data that can improve the next generation of “featured stories.” Either way, the Digital Marketer Pro newsletter adds, it strengthens Facebook’s IPO.
For marketers, the Digital Marketer Pro newsletter advises, it’s a matter of whether or not marketers are willing to take the risk on a new form of mobile advertising, as long as its not outrageously priced, it should be worth a try.