The marketing world and indeed society at large has been transformed by the introduction of the social media website.
Basingstoke, UK (PRWEB UK) 14 February 2012
Social media is a relatively new form of marketing, however there are strong signs that it is becoming the new platform for marketing as sites such as Facebook, LinkedIn and Twitter dominate the social and business world.
LinkedIn have just reported their annual revenue at $860m which is great for such a new business. LinkedIn started in America in December 2002 (launched in May 2003) and has quickly become a world wide business used by professionals and business people to connect, share information, link up with like minded professionals, find jobs etc.
Twitter is another American social media site that is quite new, started more recently than LinkedIn (March 2006), they have a revenue of $140m and like LinkedIn are targeting the business market.
Facebook is also an American social media business that was started recently (in February 2004) but has a much higher revenue income at $3.71bn. Facebook is expected to float on the stock market later in 2012 expected to raise an additional $5bn. Facebook is different to Twitter and LinkedIn as they are (currently) focused on the social market rather than the business market (but things change).
"These are the three largest social media websites and the three to keep an eye on, it will be interesting to see how marketing trends react to the growth in the social media world," says Marcel Blackburn of Marketing Quotes. "Traditional forms of marketing are of course seeing the effects as advertisers switch to banner adverts or PPC adverts on social media sites," Marcel added.
Anne Richards (who works alongside Marcel) added, "The growth of social media sites in the last decade has changed the way that businesses and social connections work, texting is out and 'Tweeting/' is in. Despite the economic slow down, advertising spend is going up (according to the ASA) but as businesses look for cost savings, there may well be changes as we move further into 2012.'
It will be interesting to watch the social media world, will new social media websites spring up, or the existing ones merge who knows. One thing we do know is that the marketing world and indeed the society at large has been transformed by the introduction of the social media website.
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