Comfort Keepers Included in Top 25 World-Class Franchises for 2012

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Comfort Keepers®, one of the largest franchises in the senior home care industry, was named one of the top 25 brands with the most satisfied franchise owners. This is the third year in a row that Comfort Keepers has received this recognition.

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I believe this research is a reflection of how much we value our franchisees and how we work diligently to improve our franchise system.

Comfort Keepers®, one of the largest franchises in the senior home care industry, was named one of the top 25 brands with the most satisfied franchise owners. This comes from a confidential survey conducted by the Franchise Research Institute® to determine the level of franchise satisfaction within the Comfort Keepers system. This is the third year in a row that Comfort Keepers has received this recognition.

According to Jeff Johnson, founder of the Franchise Research Institute / FranSurvey, these 25 stand out in their in their ability to involve franchisees in major brand decisions, to listen and communicate with franchisees, and provide franchisees acceptable returns on investment.

The Franchise Research Institute has been identifying World-Class Franchises for ten years, based upon independent, third-party research conducted with the companies' franchisees. Companies recognized must receive high scores in areas such as opening support, communication between franchisor and franchisees, initial and ongoing training provided to franchisees, product/service quality, and a dedication to overall company excellence.

“We are honored to be recognized as one of the top 25 franchises three years in a row,” said Jim Booth, CEO of CK Franchising, Inc., the franchisor of Comfort Keepers. “I believe this research is a reflection of how much we value our franchisees and how we work diligently to improve overall growth potential, quality, support and communications within our franchise system.”

Among the most notable responses received from Comfort Keepers franchisees:

  •     90 percent of franchisees gave a positive rating to the overall quality of the Franchisor.
  •     95 percent of franchisees agree that their Franchisor encourages high standards of quality performance.
  •     91 percent of franchisees gave a positive grade to the initial training supplied by the Franchisor.
  •     90 percent of the franchisees gave a positive rating to their franchise business compared to local competition.

The Comfort Keepers franchise satisfaction results are available here.

Click here to hear what franchisees say about being a Comfort Keeper®.

About Comfort Keepers®
Comfort Keepers® is a leading franchise network in the in-home care market for senior and other adults needing care. Since its founding in 1998, the network has grown to more than 650 franchised locations around the world by staying true to the founders' goal of providing quality, caring in-home care services that allow clients the opportunity to age wherever they may call home. In August of 2009, the brand was strengthened even further by the purchase of the franchisor, CK Franchising, Inc., by Sodexo, one of the world's leading food and facilities management services companies and the global leader in the health care and seniors markets. For more information, visit http://www.comfortkeepers.com.

About the Franchise Research Institute:

Franchise Research Institute® and FranSurvey® were founded in 2002 to study and promote franchise excellence. As a full-service research firm focused on franchising, the Franchise Research Institute performs franchisee satisfaction research in the U.S. and worldwide.

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Laura Bianco
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