Only 8% of advertisers included a Mobile element in the actual ad.
New York, NY (PRWEB) February 13, 2012
The Super Bowl is best know for the clash between the NFL’s top two teams. It’s also known for over the top and pricey television ads. Mixed Digital, a full-service digital marketing agency, took a look at how brands leverage Mobile advertising to provide enhanced content and a richer experience.
In their report, Super Bowl Mobile Scorecard, Mixed Digital discovered that only 23% of all advertisers used Mobile in some form, only 8% incorporated a mobile element in the actual ad’s creative, and 13% didn’t include digital marketing elements at all.
As the advertising landscape becomes increasingly competitive, brands need to embrace multi-channel marketing to reach consumers wherever they may be. It seems simple enough, but big brands like Budweiser, Coca Cola and H&M were among those that neglected to use Mobile in their ads.
Sunday night’s broadcast reached a reported 111M+ viewers. This presented the perfect opportunity for brands to connect and companies like Cars.com, Pepsi, GoDaddy, Toyota, Honda and Bud Light took advantage. Mobile, as a channel, is growing and projected to be a major part of advertising budgets in the near future. Now is the time brands take notice and seize the opportunity.