Payday Power Introduce Responsible Borrowing Page on Website

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Payday Power, the UK payday loan broker has included an additional page on their website outlining their commitment to responsible borrowing and to guide applicants in the right direction when applying for payday loans.

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Payday Power work as a loan broker, and as such, they only work with lenders committed to responsible lending and borrowing. That’s the message they are now sharing on a new page on their website. The page also informs applicants of the process of applying for a loan and what the requirements are before they take one out.

The actions of unscrupulous lenders have had a damaging effect on reliable lenders, such as those that Payday Power use as a broker. However, Payday Power sought to combat this with the addition of the Responsible Borrowing page. This will inform applicants of the company’s commitment towards responsible borrowing and lending, which will act to restore consumer confidence if they consider applying.

This is another step towards an ongoing improvement in Payday Power’s service to their customers. As a responsible lender, they value their customers and so were keen to communicate this strong message, which includes considerations before applying for a payday loan, the steps involved during the application process, as well as what they can do if they face problems with either the loan or lender.

A spokesperson for Payday Power explained what the addition of the new page means, “We are always looking out for our customers and we aim to give them the best service possible when it comes to taking out a loan. We know that a lot of people worry as to whether they are using a reliable service, so we are hoping that this will reassure people. ”

“We work hard to thoroughly check the companies and lenders that we work with as we understand that if they deliver poor service it can affect our reputation. Due to this, we only work with lenders who are authorised to issue payday loans in the UK and ensure that our site is compliant with the Office of Fair Trading (OFT). We hope the new page can reassure customers and also guide them to making the right decisions financially.”

About Payday Power
Founded in 2008, Payday Power is a leading broker of online payday loans. Part of the Reset Finance group, they enjoy the backing of a number of major lenders to help get the best deal for customers. Payday Power offer payday loans of up to £1,250 at a representative APR of 1,940.5% - equating to around £25 per £100 borrowed or 25% of the total amount - and are committed to responsible lending.


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Samantha Stratton
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