(PRWEB) February 23, 2012
BB Direct, Inc., a database market company located in Cape Coral, FL, has just announced it has added a new mailing list to its suite of online mailing lists; Group Practices. This new segment is a part of BB Direct’s Health DataBank; a compilation of several powerful Business-to-Institution (B2i) DataBanks.
B2i marketers have a different selling approach due to the nature of their customer buying process. Institutions such as hospitals buy differently than do other large companies. Usually the buy cycle and process starts with a department or location, but can extend down to the group practice and local physician. From pharma sales to operational equipment to toiletries, the health industry vendors must all focus on their buyer niche.
BB Direct has a menu of Business-to-Institutional type lists. Each created solely to serve the unique marketing needs of the B2i mailer. As well, they also offer general consumers by demographic selects, businesses across the country selectable by a variety of firmographics, as well as a number of other valuable database that serve a wide variety of direct mailers.
About BB Direct
BB Direct is the leading provider of mailing lists, database enhancement and hygiene services to the direct marketing industry. They serve the list broker community as well as a host of other value added resellers of direct marketing products and services. BB Direct is headquartered in Cape Coral, Florida. They can be reached by calling 866-501-6273, or visiting them at http://www.bbdirect.com.
Nick Murray, Media Director
BB Direct, Inc