Text Messaging Done Right with uBoost

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Students completed 87% more online test prep with unique texting program.

uBoost, the nation’s premiere student motivation program, announced the results of its most recent pilot with a national test prep program proving that SMS messaging can radically impact the amount of independent test prep completed by students. uBoost customers can now utilize "texting with a twist" to increase student behaviors that they find most valuable in maximizing program participation and completion.

Results of the pilot were staggering. On average, students in the program group exhibited 87% more activity than students in the control group, as measured by number of questions answered correctly.

Pilot participants opted in to participating in the program and were split into two groups. The program group received texts reminding them to prepare for their December 3, 2011 SAT test. The nine text messages sent over the two weeks leading up to the test used social normative pressure, prizes and status updates to drive more independent test prep. The control group did not receive any texts. When program participants completed test prep questions, they continued to receive their uBoost credits in addition to contest entries for prizes like iPads, gift cards and iPods. Winners were selected and announced during the pilot period, encouraging participants to continue to work hard.

“This study proved that sending messages to users in relevant ways, such as texting, can dramatically increase logons, participation and performance,” said John Bower, CEO of uBoost. “Even students considered motivated and engaged can be influenced to do more work if properly triggered. The user motivation ecosystem must include behavior triggers to be truly effective. Our customers are working closely with us to create customized programs that deliver relevant messages with the goal of driving usage, achievement and ultimately completion."

Contact uBoost at info(at)uboost(dot)com to see how a motivation program can dramatically enhance student achievement.

About uBoost
uBoost provides an automated solution to deliver relevant recognition for positive behaviors and incremental academic achievement to drive motivation. Working with all age groups, curricula and achievement levels, uBoost partners with publishers, school districts, online schools, tutoring companies and private education companies to design and implement customized recognition and rewards programs that foster student motivation, improve classroom behavior, and encourage parent engagement.

uBoost appreciates that students are unique – that they learn differently and that intrinsic motivation varies across subject areas. uBoost’s platform encourages students to put forth their maximum effort by recognizing their individual academic achievements in the form of performance-based badges, coveted spots on achiever leader boards, daily email alerts and award points redeemable for rewards including forty charitable giving opportunities and access to games only available on uBoost. Optionally, uBoost managed catalogs may include merchandise and gift cards ranging in value from $5 to $200.

New recognition tools, rewards, and contests are added regularly to keep up with users’ changing interests.

For more information about uBoost, call 866-921-4480 or visit:

http://www.uBoost.com

http://www.youtube.com/uBoost100

http://www.twitter.com/uBoost

http://www.slideshare.net/uBoost

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Dayna Itano
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