Central Coast, CA (PRWEB) February 13, 2012
Online-Dating is a High Growth, Attractive Business.
eRomance.com is a brand that defines the online dating service industry so strongly that any organization that purchases eRomance.com can effectively leapfrog over the competition. Owning this category defining website will position any new entrant, or established organization, for immediate success.
The Beatles put it best when they said: “All You Need is Love”. Each and every one of us, at some point in our lives, feels compelled to go on a quest to find true love. In the past decade, it has become very socially acceptable for people to use the internet to as way to find a date, or to find a long term, lasting, relationship. In 2010, Chadwick Martin Bailey did a study that covered online dating trends. They found that almost 17% of the people who were surveyed reported that they met their spouse online. Only 8% of the people who took the survey said that they met their spouse in a bar, club, or other social venue.
What makes online dating so successful? According to eRomance.com, it is the numerous advantages that it offers to people who use these types of services. People can target their searches to include the characteristics that they are looking for in a date, (both in personality and physical appearance). It is quicker to search for a significant other online than to do the same thing offline, and this is helpful for people who lead busy, time-constrained, lives. Online dating allows users to expand their dating pool beyond their current, traditional, social circles. Using an online service makes it easy for people to indicate that they have a romantic interest in someone, and it reduces the embarrassment that can occur from being rejected. It is also a secure and safe way to screen potential matches before you meet in person. A person can browse through potential matches for free, and there are cost-effective membership plans that can be purchased. The total market for online dating consists of both large and small players that appeal to customers based on specific interest groups. Those groups could be based on age, religion, sexual orientation, geographic location, income, cultural heritage, and others.
For additional information please contact Stephen May at smay(at)networkmedia(dot)com.