Fast as Fire, On Demand Quick-ship Programs Offered by O.W. Lee

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Outdoor seating, fire pits and accessories will be available to retailers and designers in an expedited manner beginning March 1, 2012. Ontario, California-based O.W. Lee, a manufacturer of high-end outdoor furniture and casual fireside products, is launching two new quick-ship programs, making inventory more accessible and easier to secure.

O.W. Lee's Monterra Chat & Fire Pit Set

We developed the new “Fast as Fire, On Demand” program with quicker lead times on key products to maximize dealer success with our lines,” says Terri Lee Rogers, president. “In addition, we wanted to ensure popular items could be delivered to customers.

Outdoor seating, fire pits and accessories will be available to retailers and designers in an expedited manner beginning March 1, 2012. Ontario, California-based O.W. Lee, a manufacturer of high-end outdoor furniture and casual fireside products, is launching two new quick-ship programs, making inventory more accessible and easier to secure.

The programs include the company’s Santorini Fire Pit and a Monterra Chat & Fire Pit Set, which can now be shipped within 10 working days from receipt of completed sales orders. The quick ship programs have been entitled, “Fast as Fire, On Demand” and will be available to O.W. Lee’s customers from March 1, 2012 through Aug. 31, 2012.

“We developed the new “Fast as Fire, On Demand” program with quicker lead times on key products to maximize dealer success with our lines,” says Terri Lee Rogers, president. “In addition, we wanted to ensure popular items could be delivered to our customers in a timely manner for their short lead-time installations.”

The Santorini Fire Pit quick-ship initiative includes a choice of three hearth tops. The 42-inch hearth tops feature hand-cut ceramic tiles in Sand, Mocha or Calico. The Santorini Fire Pit has a rich Espresso finish and comes with burner assembly. Fire ring inserts can be ordered such as a Log Kit with lava rock granules, Ceramic Rock Kit with lava rock granules, Glass Kit with decorative glass in two colors, or Lava Granules only.

The Monterra Chat & Fire Pit Set was conceptualized to offer a combination of O.W. Lee’s popular Monterra Club Chairs and Vesuvius Chat Height Fire Pit. The chair options are the Monterra Spring Base Club Chair and Monterra Swivel Club Chair, both with Espresso frames and Fife Ginger fabric cushions. The Vesuvius fire pit base is paired with a Richmond 54-inch round hearth top in cast aluminum. “This pairing provides coordinated design style at a great price point,” says Rogers.

The Richmond hearth top frame is Espresso in fashion with the frames of the Monterra Club Chairs. Fire ring inserts featured in the Monterra Chat & Fire Pit Set are the same as with the Santorini Fire Pit program.

O.W. Lee leased a 25,000-square-foot warehouse to store the inventory for both of the new quick-ship programs. The building is adjacent to the company’s upholstery department and in close proximity to the main manufacturing plant, making shipments to customers easy and fast.

“Last year, several dealers successfully placed Santorini on the floor because of our quick-ship,” says Rogers. “It allowed them to show more selection with minimal increases in inventory, while still servicing consumers quickly.”

O.W. Lee will be displaying both the Santorini Fire Pit and Monterra Chat & Fire Pit Set at the Hearth, Patio and Barbecue Expo 2012, which takes place March 1-3 in Atlanta. Company representatives will be on site to answer questions about the quick-ship options.

To learn more, contact your local sales representative or O.W. Lee directly at 909-947-3771. View a full product gallery at http://www.owlee.com.

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Jeff Collard
Eberly & Collard Public Relations
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