Slingshot SEO & HCC Medical to Host Free Webinar: Leveraging Social Media for Higher Search Rankings and Added Impact

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Free webinar for brands interested in meshing their SEO and social media plans for maximum ROI and impact.

Slingshot SEO, the innovative firm delivering digital relevance to deserving brands, and HCC Medical Insurance Services, a leading provider of international medical, are hosting a free webinar at 11 a.m. on Wednesday February 22, to brands interested in meshing their SEO and social media plans for maximum ROI and impact.

The webinar will be led by HCC Medical’s Muhammad Yasin and Slingshot SEO’s Jesse Laffen.

In this webinar, participants will learn:

  •     How social influences a website’s ranking factors
  •     How to create social content based on specific SEO keywords
  •     What social signals mean for a brand's ROI

The SEO webinar is free but registration is required.

Muhammad Yasin is the Social Media Strategist for an international travel medical and short-term health insurance company. His social media marketing campaigns reached over 2 million people in 2011. Muhammad’s innovative use of social media in the healthcare industry was nominated for a Mira Award in 2010 as well as being featured as a case study in the book Search Engine Optimization: An Hour a Day. He was recently recognized as a Rising Star by the Indianapolis Star and by the Indianapolis social marketing community as the most influential Up and Comer of 2011.

As an evangelist for the use of social media, Muhammad Yasin regularly publishes tips at

Jesse Laffen is the Director of SEO Performance at Slingshot SEO. For the past four years, Jesse has been practicing search marketing on behalf of clients to achieve top organic rankings on search engines like Google and Bing. Jesse’s other areas of Internet marketing expertise include conversion rate optimization and copywriting.

About Slingshot SEO
Indianapolis-based Slingshot SEO was ranked #58 on the 2011 list of Inc’s 500 Fastest Growing Companies, and was #14 on the 2011 Tech200. Founded in 2006, Slingshot SEO provides professional SEO services to more than 150 clients across the country. The company’s results are driven by a tireless passion to make deserving brands digitally relevant. For more information about Slingshot SEO and to read customer reviews, visit


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Kate Snedeker
Slingshot SEO
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