nSixty Video Recording Booths Prove Big Hit with Super Bowl Village Visitors

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nSixty's video/digital postcard booths have fans lined up to create an online keepsake of their visit to Super Bowl Village. Videos and digital postcards were posted to YouTube and Flickr and shared on social media.

Fans line up to use the Video Recording Booth

Fans line up to use the Video Recording Booth

We were thrilled with the turn-key technology nSixty brought to the table. They made it easy to get our audience personally involved, and to share the Super Bowl Village experience with all of our fans and followers online.

As the Super Bowl Village Host Committee pondered attractions and activities for visitors, a photo booth was a popular choice. Then Cincinnati based nSixty Digital Marketing showed organizers their take on a photo booth. nSixty developed 4 video recording booths that offered guests the option of recording a video or creating a digital postcard. The service was free to visitors. The recording stations consisted of online video kiosks, built by Kiosk Information Systems of Louisville CO, housed in a phone booth style structure created by nSixty to allow the videos and postcards to capture the visual impact of the Village in the background, a request from the Host Committee.

nSixty developed all of the custom programming utilizing touch screen technology to capture the images along with email addresses. Videos from the kiosks were loaded to a Super Bowl Village YouTube channel, while the digital postcards were hosted on the Village’s Flickr page.

nSixty Marketing Director Fran Kusala reports nearly 9,000 fan experiences on the kiosks with over 91,000 unique views of the videos and digital postcards. “We were averaging about 85 experiences per hour, which were loaded instantly to a queue that our partner agency, Raidious, used to review for content prior to posting. Fans were receiving an email notification with a link to their postcard or video usually within an hour of recording it.” Mr. Kusala went on to say that analysis of views and sharing showed the top sources for views to be YouTube, Flickr, mobile devices and Facebook and that the numbers continued to climb well after the event.

Indianapolis based social media agency Raidious managed all social media communications for the event including a team dedicated to reviewing all videos and postcards prior to posting.

Taulbee Jackson, President/CEO of Raidious said, "We were thrilled with the turn-key technology nSixty brought to the table. They made it easy to get our audience personally involved, and to share the Super Bowl Village experience with all of our fans and followers online."

About nSixty: nSixty provides brand enhancement solutions, including video recording and photo kiosks, to the event marketing industry, via interactive technologies and social networking tools that connect brands with fans through social media.

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Fran Kusala
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