Cleveland, Ohio (PRWEB) February 13, 2012
Online Marketing Coach today released “Small Businesses Just Don’t Get SEO,” comprehensive study of 200 U.S. small business web sites that often struggle to succeed with search engine optimization.
Online Marketing Coach, a service of integrated online marketing agency World Synergy, found that 62% of small business websites don’t rank for any keywords on Google. They’re also neglecting Google Places, social media, page titles and other SEO elements.
“It’s amazing how many small business web sites miss the mark,” said Mike Murray, web strategy thought leader for Online Marketing Coach and World Synergy. “Small businesses may have limited resources, but they could take better advantage of search engine optimization in many cases.”
The free 25-page study is available here:
The Internet marketing study found that many small businesses simply aren’t leveraging some of their key online marketing assets – domain names that contain keywords, aging websites and good momentum with the number of website pages and inbound links.
“Clearly, some small businesses have begun to secure their place at the top of major search engines. Others should learn how to integrate SEO principles to catch up to or run past the competition,” Murray said.
For example, small businesses often use text page headers rather than graphics to introduce web site content. At least the web sites aren’t dominated by graphic page headers that search engines don’t index like regular text, Murray said, noting that the text page headers can help with search engine rankings depending on the keywords they feature.
Other highlights from the study include:
Social media - 78% of small businesses don't feature social media profiles on their web sites
Link building - 70% of small business web sites have at least 100 inbound links
Google Places - Only 26% of small businesses have owner-verified listings
Use of title on home pages - Only 51% of small business web sites use home page titles for strategic keywords
About Online Marketing Coach
Provides a full range of online marketing resources and services, including SEO, paid search, social media, e-mail marketing and more.
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About World Synergy
An eBusiness Partner from thought to thrive, World Synergy is a leading Strategic eBusiness Services company located in Solon near Cleveland, Ohio. For over 25 years, we have shaped integrated online marketing and technology strategies to increase clients' sales and improve their ROI.
World Synergy delivers world class service combined with a synergistic client business relationship. A full service eBusiness consulting firm, we’re focused on clients' top line growth. Our breadth of services includes a unique combination of business strategy, creative marketing, communications and design, application development and computing infrastructure architecture expertise to deliver eBusiness solutions that get results.
Do you need more information? Call 440.349.4940 and speak with Mike Murray at ext. 635.