GolinHarris and PeopleBrowsr Partner for Social Media Week San Francisco

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Agency to utilize The Bridge™ and PeopleBrowsr API for Real-time Monitoring and Analysis of Online Conversation.

GolinHarris and PeopleBrowsr today announced the companies have partnered for Social Media Week San Francisco, taking place February 13-17 at events throughout San Francisco and Silicon Valley. GolinHarris team members will be tracking online conversations and driving engagement by analyzing topics, speaker sound bites, and event details in real-time. GolinHarris will rely on the PeopleBrowsr API to pull metadata from Twitter, Facebook, and blogs/forums, and Kred to measure individuals’ sphere of influence and level of outreach over the course of the week.

GolinHarris will activate the agency’s real-time engagement studio, The Bridge™, staffed by a team of specialists dedicated to Social Media Week in its local office. Introduced in 2011 as part of GolinHarris’ agency redesign, The Bridge is a holistic engagement center equipped with the latest news and conversation analysis tools including production, publishing and syndication technologies, enabling GolinHarris to spot and take advantage of short-term media opportunities. The Bridge is also ideal for sharing brand stories, up-leveling client messages and inserting clients into current news cycles. The result is a higher inclusion rate in a broader base of media and online conversations.

“The Bridge was designed to capitalize on rapid news cycles and conversations on behalf of our clients and their brands,” said Clint Schaff, director of GolinHarris’ Digital Practice, Western Region. “In this particular instance, we’ll be activating the Bridge to help drive understanding of topics discussed at Social Media Week and spur additional conversation.”

By leveraging the PeopleBrowsr API, GolinHarris can quickly identify information associated with an individual’s location, bio, gender or sentiment. The agency will also be using Kred, PeopleBrowsr’s measure of influence in online communities connected by interests. Unlike other influence metrics, Kred values audience quality and engagement over audience size to arrive at a more accurate measurement and also pulls data across dozens of communities.

“We believe that we have the deepest and best social media data mining API in the industry,” said Travis Wallis, director, API Strategy at PeopleBrowsr. “The powerful combination of GolinHarris’ monitoring, production, and engagement capabilities on The Bridge combined with our API is a very compelling way to track online engagement and we look forward to seeing how the conversation evolves during Social Media Week.”

GolinHarris has been serving the San Francisco/Bay Area region for more than 20 years, specializing in building iconic brands and delivering outstanding results for clients in the technology, interactive entertainment, health care, corporate and consumer practices. The firm’s technology practice is lead from the San Francisco office, which currently services a variety of clients from startups to global brands, such as Infosys, Kaiser Permanente and McDonald’s. The San Francisco Bridge will be activated for real-time monitoring during Social Media Week.

Follow the Social Media Week conversation by following GolinHarris on Twitter at @GolinHarris or following the event hashtag #SMWSF. For complete details on Social Media Week San Francisco, please visit: http://socialmediaweek.org/sanfrancisco/

For more information about The Bridge, please visit: http://golinharris.com/#!/approach/the-bridge/

About GolinHarris
GolinHarris is a holistic communications firm designed and built to help clients win in a complex, connected society. In 2011, we completely redesigned our agency to combine strategy, creativity and engagement into one seamless package that is delivered to clients – big and small. Our organizational model, called g4, provides clients with a dedicated team of specialists, including strategists, creators, connectors and catalysts, who are embedded in every account.

Our core practices include consumer marketing, corporate communications, digital and social media, corporate social responsibility, healthcare, internal communications, multicultural marketing, technology and public affairs.

Since 1956, GolinHarris has delivered results for clients such as McDonald’s, Dow Chemical Company, Florida Department of Citrus, Kaiser Permanente, Nintendo of America Inc., Johnson and Johnson, Texas Instruments and Unilever. Recognized as PRWeek’s 2010 Large PR Agency of the Year and 2009 Asia Pacific PR Consultancy of Year, GolinHarris was also named one of Ad Age’s 2012 Agencies to Watch. GolinHarris has been named a 2011 Best Large Agency to Work For by The Holmes Report and a Best Place to Work by Ad Age, the Los Angeles Business Journal, the Dallas Business Journal, The Sunday Times, Crain’s New York, Chicago Tribune and the National Association of Business Resources. The agency has 38 offices in the Americas, Europe, the Middle East and Asia, is headquartered in Chicago and is a subsidiary of the Interpublic Group (NYSE: IPG). For more information, visit http://www.golinharris.com.


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