Spin brings to light a controversial and critical issue–how the media can shape the news instead of report it.
RENO, Nev. (PRWEB) February 14, 2012
Ever watched the news and felt like something was missing? Or read a news story and felt like you were being misled? A new book, published by XSG Media, about the state of journalism in the era of social media explains why.
"Spin! How the News Media Misinform and Why Consumers Misunderstand" (available at Amazon) explains, based on recent, peer-reviewed research and current events, why the news industry has changed dramatically in recent years -- and not for the best.
In this book, readers are shown:
- Where news bias really begins.
- Why the news reporting process is prone to error – and is getting worse.
- Why public trust in the news media is at an all-time low.
From Sarah Palin to Toyota, from science to environmental advocacy, the waters of truth are frequently muddied by the news media.
"Spin!" reviews studies about the news media by researchers, and it describes the author’s personal experiences in dealing with reporters and it details a number of real-life examples that dig deep beyond headlines.
"Spin!" explores how:
- The New York Times used faulty data from an environmental advocacy group to mislead the nation about its water quality.
- Two reporters received Pulitzer Prizes – journalism's top award – based on false or exaggerated news reporting.
- Toyota recall news coverage went awry, and why
Advance reviews have said the following about "Spin!":
"Public relations professionals are often accused of 'spinning' stories, but this concise book (77 pages) presents a different point of view. It shows how journalists intentionally or unintentionally spin news, often ignoring the efforts of PR persons to provide accurate information."
"It's a thoughtfully written and thought provoking book."
"SPIN! offers a quick, powerful read packed with honest and informed critique, verifiable examples and sensible solutions to the seemingly ever-eroding quality of journalistic integrity. Among those solutions is the realization that while the social media outlets found on the www have become reminiscent of another www (Wild Wild West!), we need not fear this so much as use it to our advantage in conducting our own research and calling out journalists who report half-truths or misleading information for egotistical, financial or political reasons. Absolutely enjoyed it."
About the author: For more than a decade, Bob Conrad, Ph.D., APR, has worked behind the scenes of hundreds of news stories – local, national and global. He has seen the best and the worst of the news industry. While this book breaks down the journalism business, Conrad offers provocative – and practical – solutions for more credible journalism. This book is part critique, part manifesto and unlike any other examination of the news business in the age of democratized, social media.
Review copies and author interviews are available by contacting the author directly: 775-636-7959.