iEnergizer's strategic investment gives Aptara a wider and longer runway for expanding the scope and scale of our operations at a time when publishers are pursuing vendor consolidation.
Falls Church, VA (PRWEB) February 13, 2012
Aptara, a global leader in digital media solutions and multi-channel content production, announces its acquisition by iEnergizer Limited, a publicly listed company based in London (LSE:IBPO.L) with a market capitalization of approximately USD 700 million. iEnergizer is part of a diversified group with wide-ranging investments in business process outsourcing, oil and gas, and real estate.
“iEnergizer recognizes that the market for digital content production is immense and still largely untapped,” said Dev Ganesan, Aptara’s CEO and President. “Their strategic investment gives Aptara a wider and longer runway for expanding the scope and scale of our operations at a time when publishers are pursuing vendor consolidation. I’m thrilled to announce that combined, Aptara now brings over 11,000 employees to work for our customer base, and the financial strength and stability of a public company for taking on even larger scale content production initiatives. This merger deepens Aptara’s stronghold in the digital and mobile content technology arena.”
Sara Latham, Chairman of the Board for iEnergizer, commented, “It couldn’t be a more exciting time, nor could we have a better partner, for driving innovation in the dynamic digital marketplace. Aptara’s reputation within the corporate, consumer, educational, and professional publishing sectors is second to none. As the only player in the industry that offers content creation, instructional design, graphic design, editorial services, and cross-platform publishing technologies with a proven onshore/offshore production model, we are well positioned to help content providers’ capitalize on digital mediums with new media-rich, interactive products.”
Sara Latham and Anil Agarwal, its Founder, will join Aptara’s Board of Directors. Sara was a former advisor to President Bill Clinton and UK Prime Minister Tony Blair, and former Chief of Staff for the Obama-Biden administration transition, and has over 15 years of extensive communications and government relations experience. Anil Agarwal has promoted and managed several successful global businesses in the business process outsourcing, oil and gas, real estate, and luxury shoe industries.
Aptara will continue to operate as a standalone entity and retain the Aptara name.
Founded in 1988 around its unique publishing technical expertise, Aptara is headquartered just outside of Washington, DC with over 5,000 professionals deployed globally to help enterprises capture, convert, enrich, publish, monetize, and manage their content assets. Aptara’s solutions reflect over two decades of content supply-chain innovation. Employing unique content technologies and production processes, Aptara designs and deploys solutions for cost-effectively producing high-volume, rapid turnaround content through traditional and new digital channels.
iEnergizer provides high-end call center and back office support to Fortune 1000 clients from its operation centers in India and Mauritius. It specializes in providing customer services, collections, technical support, market intelligence and gaming support. Their experienced call center and transactional processing operations will be available to Aptara customers.