90% of all web traffic will be video by 2015.
Austin, TX (PRWEB) February 12, 2012
The current Digital Marketer Pro newsletter examines the fact of Redbox streaming video. The massive research that the Digital Marketer Pro team does on a daily basis, discovered that video onslaught is ramping up in a big way in 2012.
The Digital Marketer Pro newsletter today said that in a raw video training last month by Digital Marketer Pro Perry Belcher, Perry proclaimed, “video is where the web is going.” Only a month and a half into 2012, and it’s looking like Perry hit the nail on the head, explains the current Digital Marketer Pro newsletter. In the short time since Perry made the prediction, the recent Digital Marketer Pro newsletter says, YouTube uploads pass the 1hour per second mark.
Redbox and Verizon are teaming up to launch their own streaming video service, reveals the current Digital Marketer Pro newsletter. The trend toward mobile is going to continue to build momentum with the trend toward video, explains the current Digital Marketer Pro newsletter, and the result will be that 90% of all web traffic will be video by 2015.
That doesn’t mean that all of these services will survive, reveals the Digital Marketer Pro newsletter, considering the size and scope of these players some of them are positioned for success.
Obviously, all of these services are going to be taking aim at Netflix, writes to recent Digital Marketer Pro newsletter, the first service to really get a major foothold in the space with 21.6M streaming video subscribers. The yet-unnamed Redbox/Verizon venture is going to run into the same problem that Netflix already faces, the current Digital Marketer Pro newsletter explains, the fact that complicated licensing deals prevent these companies from streaming most “new release” movies.
While there’s certainly a demand for streaming content, reveals the Digital Marketer Pro newsletter, there’s considerably less for movies over a decade old, which is a lot of what will be available. That shifts more emphasis on TV and, in some cases, original programming, reveals the Digital Marketer Pro newsletter, with both Hulu and Netflix currently rolling out original programming, specifically because they need more fresh content.
That’s a clear indication that streaming is the future, reveals the Digital Marketer Pro newsletter, and Hollywood is once again not positioning itself to go with technology. With the exponential growth in the tablet market, there will be many opportunities to build massive subscriber bases, says the Digital Marketer Pro newsletter.
What’s missing is a compelling reason for these subscribers to break away from iTunes, Amazon Prime, Hulu, or especially Netflix, explains the Digital Marketer Pro newsletter, unless an up-and-coming service can make Hollywood licensing deals or produce the hottest new shows. At this point, advises the Digital Marketer Pro newsletter, Netflix is the most attractive service for advertisers, but marketers have to be watching Amazon Prime.