Custard 'N Jelly Plush Angel Dolls to Premiere at 2012 International Toy Fair in New York

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Brand strives to teach children how to make the world a better place by fostering charity.

As creators of Custard n’ Jelly Plush Angel Dolls we hand-picked these charities because of their desire to help children in need as well as help raise awareness for families with young children in our communities,” said President, Julie Mollo.

Custard n’ Jelly Plush Angel Dolls will make their world debut at the 2012 International Toy Fair in New York from February 12-15. The dolls were created by the Mollo family, daughter Ally, mom Julie and dad Sam and the toy aims to educate giving and generosity.

Custard n’Jelly Plush Angel Dolls were created from a series of angel drawings made by the Mollo’s then 8-year old daughter Ally. Each angel comes with a different emotional strength and pledges to watch over its young owner. Additionally, each angel doll contains its own special code that registers it as a part of the “Guardian Angel Rainbow Division,” (GARD) a virtual angel task force that supports three different charities via its website custardnjelly.com. The charities are Children Incorporated, Elizabeth Glaser Pediatric AIDS Foundation and Child Find® of America Inc. With the purchase of each angel, a donation will be made and the child is able to select the charity.

“Collectively, as creators of Custard n’ Jelly Plush Angel Dolls we hand-picked these charities because of their desire to help children in need as well as help raise awareness for families with young children in our communities,” said President, Julie Mollo. “We are thrilled to be partnering with such established sites and are thrilled to be able to provide a percentage of our profits to these important charities.”

The initial line of seven guardian angels each provide a lesson with unique goals to encourage confidence building, sensing danger, overcoming fears, inspiration, making wishes, character building and making friends.

ABOUT CUSTARD ‘N JELLY PLUSH ANGEL DOLLS:

Custard N’ Jelly Plush Angel Dolls is a lifestyle brand for young girls, ages 3-11. The brand revolves around a line of child-inspired guardian angel “buddies” which are soft plush toys that help children. The concept stems from the desire to feel that someone has our back. Girls can feel that their guardian angels are there for them, offering comfort and fun. At the same time young girls will learn the value of good will in helping other children, with their charitable donation included in the price of the angel.

For more information, please visit http://www.custardnjelly.com.

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Amy Prenner
The Prenner Group
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