KSC Kreate and Chico’s Named Featured Panelists at eTail 2012

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The creative content agency and retail client team up to share insights on best practices for online videos.

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Since working with KSC Kreate to implement our online videos, we have seen a boost in our sales and customers spend more time on site.

KSC Kreate, a creative content agency that specializes in multimedia and digital content creation, proudly announces their participation in the 2012 eTail Trade Show and Exhibition. KSC Kreate will be featured panelists and, joined by their client, Chico’s, will discuss how retailers can use online videos. On the panel will be Brad Tuckman, President of KSC Kreate, and Dane Sorensen, Vice President of Marketing for Chico’s.

As featured panelists, KSC Kreate and Chico’s plan to discuss the following topics:

  • How to implement online video on a budget
  • How to use online video to increase conversions and ROI
  • How to effectively use online video

“We’re proud of our work with Chico’s,” said Tuckman. “KSC Kreate has worked closely with their brand to deliver beautiful content to help entice their target customer. I look forward to presenting those best practices with Chico’s at eTail 2012.”

KSC has created more than 600 editorial and product videos for the Chico’s FAS women’s apparel brands which also include White House | Black Market and Soma Intimates. The videos show the latest on-trend styling tips for the season, capture the designs and textures that are unique to the brand, and are proven powerful sales tools.

“Since working with KSC Kreate to implement our online videos, we have seen a boost in our sales and customers spend more time on site,” said Dane Sorensen, Vice President of Marketing for Chico’s. “As soon as we implemented online video, the featured garments began to sell out.”

Sorensen is at the forefront of implementing rich media strategies to drive traffic and transactions for some of the top sites and brands in the U.S. He currently oversees all strategy and creative development for the Chico's FAS group of brand sites including Soma Intimates and White House | Black Market.

Tuckman, a trained photographer turned company president, grew KSC Kreate from a retail and catalogue photography business to a leading provider of visual content and software for the nation’s top retailers. With more than 17 years of experience and a staff of nearly 100, Tuckman has an extensive portfolio that includes working with the Chico’s FAS group of brand sites since 2008.

Also joining Sorensen and Tuckman on the panel is the Director of eCommerce at the Vitamin Shoppe, Scott Anderson.

The trade show and exhibition will take place on February 27- March 1, 2012 in Palm Desert, California. More than 900 retailers are expected to attend the event. KSC Kreate and Chico’s are scheduled to present at approximately 10:30, on February 27.

About Chico’s FAS
Chico’s FAS, through its brands, Chico’s, White House | Black Market, Soma Intimates and Boston Proper, is a specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. The Company operates over 601 Chico’s boutiques and 83 outlets, 364 White House | Black Market boutiques and 27 outlets, and 164 Soma Intimates boutiques and 17 outlets, throughout the United States, the District of Columbia, the U.S. Virgin Islands and Puerto Rico. In addition, each brand publishes its own catalog and maintains its own ecommerce website: http://www.chicos.com, http://www.whbm.com, http://www.soma.com and http://www.boston.proper.com. The newest addition to our family of brands, Boston Proper, is currently direct-to-consumer only.

About KSC Kreate
KSC Kreate is a full service creative firm that blends art with science to produce beautiful, dynamic imagery for consumer products manufacturers and retail brands. They specialize in creative services including photography, video and non-Flash 360º product imagery for companies who seek to increase revenues from their traditional and e-commerce marketing efforts. KSC Kreate is driven by their proprietary business model, the Total Image Management Experience (TIME) that provides clients with an end-to-end solution from content creation to asset management & deployment for global marketing efforts. To learn more about the company, TIME, and their technologies, visit http://www.ksckreate.com

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Julie Walsh
Walker Sands Communications
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